If you read yesterday’s post, you saw me mention my talk at W2O’s PreCommerce summit.
I figured I’d share it with you.
The point here is that storytelling, whether you’re a blogger or a corporate marketing executive or anyone inbetween, must have purpose to be successful.
The reason “content” doesn’t succeed or blogs fall flat or videos don’t get views is that they’re missing a certain something that can’t really be measured on a spreadsheet. [Read more…]