Having Purpose To Your Story.

If you read yesterday’s post, you saw me mention my talk at W2O’s PreCommerce summit.

I figured I’d share it with you.

The point here is that storytelling, whether you’re a blogger or a corporate marketing executive or anyone inbetween, must have purpose to be successful.

The reason “content” doesn’t succeed or blogs fall flat or videos don’t get views is that they’re missing a certain something that can’t really be measured on a spreadsheet. [Read more…]

On Being Real About Failure.

On Being Real About Failure.

I gave a talk a couple weeks ago at the W2O Precommerce Summit at the invitation of the lovely Aaron Strout and Bob Pearson.

When I was thinking about the 10-minute speech – which is much harder than you think – I asked Aaron if there was anything in particular he’d like me to talk about.

His answer was that he wanted me to talk about the differences in storytelling as an individual contributor – a blogger, an “influencer”, a content creator – and then storytelling as a professional representing an organization.

My thesis was simple: the difference is largely scale and ownership, and realizing that when you speak for an organization, you have the responsibility of using your voice on behalf of many rather than just yourself. That’s both challenging and rewarding.

But there is one big thing that both roles have in common that make the difference between success and failure, and that’s having a sense of purpose for your story. [Read more…]

I’ve Missed Blogging.


But I sat here for a long time, wondering what to blog about.

Paralyzed is probably more accurate.

See, BTT used to be one of those “influential” blogs that people knew about and included on lists because I wrote about social media stuff when a lot of other people weren’t writing about it (yes, that definitely had something to do with it, timing is everything).

The problem is, my hook became my roadblock.

[Read more…]