for a digital world.
Master communication for the digital age.
Let’s face it. A lot of the marketing advice out there is stale, rehashed soundbites and listicles that don’t give you a whole lot of substance or direction. They’re after clicks and traffic. We’re after results.
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Cut the fluff, the hype, and the BS, and get down to Brass Tacks.
This ain’t your mama’s marketing.
Do you need to be more digitally literate, for yourself or for your business? Is your marketing just not as effective as you think it could be? How on earth do you cut through all the noise and connect with the people that matter to you?
The social web has turned all of what we know about marketing on its head, for good. We need real talk about how the web changes our behavior, our language, and our expectations…not more top ten lists for using the latest shiny tool.
I can help you master marketing for a modern world by focusing on the one thing that matters most in today’s business environment. Sit down, strap in, and get ready to have no-nonsense truth served up to you on a shiny, bloggy platter.
Drumroll, please! Here’s the official news about where I’m headed next, and what you can expect from me in this new role. I’m excited about it, and hope you will be too.
The age of “is this thing on?” is here. Our social engagement numbers just aren’t stacking up to expectations. But why is that? What are we doing wrong? Maybe we need to look at the entire thing a little differently.
Leadership today requires some steadfast, enduring qualities…and the willingness to do some things a little bit differently. Here’s my list of how I aspire to lead in a topsy-turvy marketing and business world.
The personal-professional balance online is a perennial topic of conversation. What do you post? Who do you let see it? Are there “rules” for this sort of thing? Here’s my take for you.