Feel free to comment and add yours to the list or argue with mine. Convenient Unique Authentic Exciting Quick/Fast Consistent Out-of-the-box Synergy Paradigm shift Value-added Results-oriented (I’ve never met someone who admitted to aiming for NOT achieving results) Proactive (nevermind that the grammar purist in me still doesn’t buy Read more »
Displaying all posts for May, 2008
Retro Marketing
It’s only a matter of time before the big CPG companies look to resurrect their old classics. And they’re doing it – remember Brim, Salon Selectives, Underroos? There’s a movement underway to bring these brands back to life because of their powerful recall. Kellogg’s has announced that they’re Read more »
Brilliant Fundraising
Jennifer Leggio should have been on my team all the years I did fundraising for a living. Talk about harnessing the power of social media. Jennifer has reached out to her network of brilliant minds to auction their brains, services, and other in the name of raising money in the Read more »
Dogged Determination
There’s no substitute for dogged determination. I can’t help but continue to gape in amazement at the NASA team and their multi-year quest to get the Phoenix lander to Mars. I mean, come on. It’s NEWS that the thing is going to unbend it’s arm. The arm is Read more »
Hacked! LifeLock’s CEO Gets Unlocked, After All.
Today, the LifeLock CEO was on the Today Show talking about how he got himself hacked by identity thieves – the very thing his company is in business to prevent. Last week, Drew McLellan commented on his blog about the bravery of the marketing campaign in which Todd Davis boldly Read more »
One Of These Clients is Not Like The Other
No one likes to be generalized. Lumped into a pile. Labeled. Assumed to be just like anyone else. And clients and customers are no different. Sure, we may share certain tastes, values, opinions. But we’re individuals and prefer to be treated that way. Take the case of a woman we’ll Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.