Feel free to comment and add yours to the list or argue with mine.
- Convenient
- Unique
- Authentic
- Exciting
- Quick/Fast
- Consistent
- Out-of-the-box
- Synergy
- Paradigm shift
- Value-added
- Results-oriented (I’ve never met someone who admitted to aiming for NOT achieving results)
- Proactive (nevermind that the grammar purist in me still doesn’t buy this made up word
You must use a human, accessible voice to talk to people about what you’re trying to accomplish. I’m sure I could make this list into a top 100 (and I just might). Whatever story you’re telling, it comes off as bogus when it’s full of a bunch of trumped-up adjectives.
Honesty and humanity can speak volumes.
Amber Naslund (@ambercadabra on Twitter) is a communications and business strategist and the Director of Community for 
Tamsen McMahon (@tamadear on Twitter) is a communications and branding strategist who consults, writes, and speaks in service of helping people and organizations make change happen. She’s the Director of Digital and Strategic Initiatives at 
{ 6 comments }
game changing. Egads, I hate that one.
Oh that’s a good one!! Definitely will add to the list for the Top 100… Thanks!
Add, ” AT the end of the day….” I hate that!
Dr. Wright
http://www.wrightplacetv.com
http://www.twitter.com/drwright1
Heck, you can fill out your list of 100 by using Scott Adam’s buzzword generator…
Jus’ tryin’ ta help!
“transparent”while I agree with the sentiment nothing will ever be completely transparent. It’s become so overused.
How about the word “buzzword” itself. After all, the thing we dislike about so many of these words is that they once had merit but, because of overuse and the desire of some to sound trendy and current have merely become badges for the initiated. Whenever I read any sniffing entry about “buzzwords” I have to wonder whether the writer is guilty himself or herself of the same.
Really enjoy your column, though, Amber!
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