Buzzwords that don’t work anymore.

Comments | Add yours

Feel free to comment and add yours to the list or argue with mine.

  1. Convenient
  2. Unique
  3. Authentic
  4. Exciting
  5. Quick/Fast
  6. Consistent
  7. Out-of-the-box
  8. Synergy
  9. Paradigm shift
  10. Value-added
  11. Results-oriented (I’ve never met someone who admitted to aiming for NOT achieving results)
  12. Proactive (nevermind that the grammar purist in me still doesn’t buy this made up word

You must use a human, accessible voice to talk to people about what you’re trying to accomplish. I’m sure I could make this list into a top 100 (and I just might). Whatever story you’re telling, it comes off as bogus when it’s full of a bunch of trumped-up adjectives.

Honesty and humanity can speak volumes.

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  • jonny goldstein

    game changing. Egads, I hate that one.

  • jonny goldstein

    game changing. Egads, I hate that one.

  • Amber Naslund

    Oh that’s a good one!! Definitely will add to the list for the Top 100… Thanks!

  • Amber Naslund

    Oh that’s a good one!! Definitely will add to the list for the Top 100… Thanks!

  • Anonymous

    Add, ” AT the end of the day….” I hate that!

    Dr. Wright
    http://www.wrightplacetv.com
    http://www.twitter.com/drwright1

  • Anonymous

    Add, ” AT the end of the day….” I hate that!Dr. Wright http://www.wrightplacetv.comwww.twitter.com/drwright1

  • Bob

    Heck, you can fill out your list of 100 by using Scott Adam’s buzzword generator…

    Jus’ tryin’ ta help! ;-)

  • Bob

    Heck, you can fill out your list of 100 by using Scott Adam’s buzzword generator… Jus’ tryin’ ta help! ;-)

  • http://www.littlebirdiecommunications.com Dana Sheehan

    “transparent”while I agree with the sentiment nothing will ever be completely transparent. It’s become so overused.

  • http://www.littlebirdiecommunications.com Dana Sheehan

    “transparent”while I agree with the sentiment nothing will ever be completely transparent. It’s become so overused.

  • Wayne Joubert

    How about the word “buzzword” itself. After all, the thing we dislike about so many of these words is that they once had merit but, because of overuse and the desire of some to sound trendy and current have merely become badges for the initiated. Whenever I read any sniffing entry about “buzzwords” I have to wonder whether the writer is guilty himself or herself of the same.

    Really enjoy your column, though, Amber!

  • Wayne Joubert

    How about the word “buzzword” itself. After all, the thing we dislike about so many of these words is that they once had merit but, because of overuse and the desire of some to sound trendy and current have merely become badges for the initiated. Whenever I read any sniffing entry about “buzzwords” I have to wonder whether the writer is guilty himself or herself of the same.

    Really enjoy your column, though, Amber!