Feel free to comment and add yours to the list or argue with mine.
- Convenient
- Unique
- Authentic
- Exciting
- Quick/Fast
- Consistent
- Out-of-the-box
- Synergy
- Paradigm shift
- Value-added
- Results-oriented (I’ve never met someone who admitted to aiming for NOT achieving results)
- Proactive (nevermind that the grammar purist in me still doesn’t buy this made up word
You must use a human, accessible voice to talk to people about what you’re trying to accomplish. I’m sure I could make this list into a top 100 (and I just might). Whatever story you’re telling, it comes off as bogus when it’s full of a bunch of trumped-up adjectives.
Honesty and humanity can speak volumes.
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