Comments on: Audience is a Four-Letter Word

By: Audience is a Four Letter Word Altitude Branding Brand | Wood TV Stand

Audience is a Four Letter Word Altitude Branding Brand | Wood TV Stand — Sun, 31 May 2009 23:53:50 +0000

[...] Audience is a Four Letter Word Altitude Branding Brand Posted by root 2 hours 8 minutes ago (http://altitudebranding.com) I can 39 t stand the word audience when i 39 m talking about a company clients or reply to this comment comment by tim wood 2008 07 08 23 58 00 old media ways are largely push methods but that doesn 39 t work in the web sphere theme by charfish design cus Discuss | Bury | News | Audience is a Four Letter Word Altitude Branding Brand [...]

By: Bethany Iverson

Bethany Iverson — Wed, 03 Dec 2008 19:47:18 +0000

This is something that I’ve definitely struggled with as well. It seems like audience, consumer, user are all on the four letter word list. There’s something very interesting about community. Do you think community works even if you’re talking about new media but not necessarily social media?

By: Tim Wood

Tim Wood — Tue, 08 Jul 2008 23:58:00 +0000

I think you expose the misconception that most PR folks seems to have about the message on the web. It’s all about the push AND PULL in order to have communication. Old media ways are largely push methods but that doesn’t work in the web sphere. Essentially, since the web has leveled the playing field for a strategic message it also levels the playing field for communication regardless of “control”