http://www.brasstackthinking.com/2008/07/diluted-brands-just-add-everything/ Make Things Happen Thu, 29 Jul 2010 17:40:33 +0000 http://wordpress.org/?v=2536 hourly 1 http://www.brasstackthinking.com/2008/07/diluted-brands-just-add-everything/comment-page-1/#comment-5840 vadimwr Sun, 30 Aug 2009 11:28:23 +0000 http://gobyfish5.wordpress.com/2008/07/09/diluted-brands-just-add-everything/#comment-5840 ?????? ??????? – ??? ??? ???????? ????????, ??? ??????? ????? ??? ?????? ???????????? ?? ??????? ?? ??????????? ?????????. ????????? ?????????? ?????? ?????? ?????? ? ????????????? ?????. ??????????? ???????? ???????? ????????? ????????, ????????? ????????? ??????. ??????????? ?? ???????? ???????? ????????? + 500 ?????? ?? ????! ?????? ??????? – ??? ??? ???????? ????????, ??? ??????? ????? ??? ?????? ???????????? ?? ??????? ?? ??????????? ?????????. ????????? ?????????? ?????? ?????? ?????? ? ????????????? ?????. ??????????? ???????? ???????? ????????? ????????, ????????? ????????? ??????. ??????????? ?? ???????? ???????? ????????? + 500 ?????? ?? ????!

]]> http://www.brasstackthinking.com/2008/07/diluted-brands-just-add-everything/comment-page-1/#comment-98 Sean Thu, 17 Jul 2008 17:02:00 +0000 http://gobyfish5.wordpress.com/2008/07/09/diluted-brands-just-add-everything/#comment-98 The obvious opposite is Virgin, who seem to slap their name to almost anything, however, it does seem to work well for Mr. Branson. The obvious opposite is Virgin, who seem to slap their name to almost anything, however, it does seem to work well for Mr. Branson.

]]> http://www.brasstackthinking.com/2008/07/diluted-brands-just-add-everything/comment-page-1/#comment-97 Beth Harte Thu, 10 Jul 2008 13:13:00 +0000 http://gobyfish5.wordpress.com/2008/07/09/diluted-brands-just-add-everything/#comment-97 Amber, how about GEICO? Yes, they only sell insurance, but I think they have advertising schizophrenia that leads to brand dilution. They have the Gecko, the Cave Men, the Spokespeople (Don LaFontaine & Peter Frampton speaking for the customer?) and the flash-back (Chatty Cathy) ads all running at the same time (at least in this market). Now that’s an example of trying to be all things to all people, but what I don’t get is who they are trying to target. Is it people that like the Gecko more than Peter Frampton? Or perhaps it’s the people that like Chatty Cathy but not cave men? Or maybe it’s the people that love cave men but not Don LaFontaine. That is an ad strategy that I’d like more insight into. Amber, how about GEICO? Yes, they only sell insurance, but I think they have advertising schizophrenia that leads to brand dilution. They have the Gecko, the Cave Men, the Spokespeople (Don LaFontaine & Peter Frampton speaking for the customer?) and the flash-back (Chatty Cathy) ads all running at the same time (at least in this market). Now that’s an example of trying to be all things to all people, but what I don’t get is who they are trying to target. Is it people that like the Gecko more than Peter Frampton? Or perhaps it’s the people that like Chatty Cathy but not cave men? Or maybe it’s the people that love cave men but not Don LaFontaine. That is an ad strategy that I’d like more insight into.

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