Comments on: Joyful Marketing! (Really.)

By: Amber

Amber — Sun, 13 Jul 2008 06:43:00 +0000

@Paul, me too. Is it going to make me buy more Stride gum? Dunno, but their brand certainly has a newfound place of honor in my mind.

As for the 30 second spot, I’m voting against it. If nothing else, to keep the purity of what this is for what it is. They’ve done a great job of preserving the non-commercial spirit of this by letting it grow organically on the web, and I’d love to see it stay that way.

By: Amber

Amber — Sun, 13 Jul 2008 06:43:00 +0000

@Paul, me too. Is it going to make me buy more Stride gum? Dunno, but their brand certainly has a newfound place of honor in my mind.As for the 30 second spot, I’m voting against it. If nothing else, to keep the purity of what this is for what it is. They’ve done a great job of preserving the non-commercial spirit of this by letting it grow organically on the web, and I’d love to see it stay that way.

By: Paul Chaney

Paul Chaney — Sun, 13 Jul 2008 05:57:00 +0000

I laughed and cried, then laughed and cried some more. The one question I have is, will it cause people to buy more Stride gum?

OK, two questions. Has Stride turned this into a 30-second spot? (Third question) If not, why not? It beats the hell out of most that I watch.