All of us, at one point or another, have had a bad experience with a company. Sometimes, it’s mild enough for us to grumble for a few moments and go on our way, and give them another shot another day. Other times, it’s bad enough that we’ll never do Read more »
Displaying all posts for August, 2008
Fancy term. Really (really) basic ideas.
If the term “social media” freaks you (or your boss or your clients) out and causes consternation in the conference room, consider this. It’s a fancy term that describes the tools we use to do something that’s been around in business since the dawn of time: get more customers and Read more »
Social Media Powers Better Advertising
One of my issues with advertising has always been that, as a consumer (not an ad expert), I feel like so much advertising misses the mark. It’s not personal. It’s not relevant. It’s often flashy or gimmicky or shocking for the sake of it, but rarely does it help me Read more »
Contemplating the Social Media Plunge
When I asked around about the reasons why companies hesitate to get involved with social media – whether misconceptions or legitimate concerns – it sparked some great discussion. By far, the overwhelming consensus was that social media makes companies far more transparent than they’re used to being. Dave Murr Read more »
On Women and the Internet
This morning, the New York Times ran an article about women online, this time in the Technology section about advertising on women’s sites. I thought the article was well done, and I’m glad that it was placed where it was. (BTW – I get the whole logistics about the siloed Read more »
The Plurk Brain Trust
Today, I was stumped. I was suffering from writers block for the blog. It happens. So, I threw out a Plurk to my friends asking about what they’d like to see here. The discussion that ensued was a rapid-fire, but deep well of information and inspiration. My very public thanks Read more »
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