Comments on: Social Media Powers Better Advertising http://www.brasstackthinking.com/2008/08/social-media-powers-better-advertising/ Make Things Happen Thu, 29 Jul 2010 17:18:27 +0000 http://wordpress.org/?v=2738 hourly 1 By: peter http://www.brasstackthinking.com/2008/08/social-media-powers-better-advertising/comment-page-1/#comment-272 peter Mon, 29 Sep 2008 19:02:00 +0000 http://gobyfish5.wordpress.com/2008/08/21/social-media-powers-better-advertising/#comment-272 There is no limit to just how much the internet has revolutionized our world. Not only has information become an immediately accessible commodity, but it has also changed the way people all around the world are working. Especially in the world of blogging, people are able to transform their homes into offices and effectively become their own bosses.<br/>-------------<br/>micheel<br/><br/><a HREF="http://www.drivenwide.com" REL="nofollow">link building</a> There is no limit to just how much the internet has revolutionized our world. Not only has information become an immediately accessible commodity, but it has also changed the way people all around the world are working. Especially in the world of blogging, people are able to transform their homes into offices and effectively become their own bosses.
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micheel

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]]> By: laurent http://www.brasstackthinking.com/2008/08/social-media-powers-better-advertising/comment-page-1/#comment-271 laurent Thu, 28 Aug 2008 00:28:00 +0000 http://gobyfish5.wordpress.com/2008/08/21/social-media-powers-better-advertising/#comment-271 Yes socialmedia should power better advertising ;-). In theory!<br/>I see two reasons for that:<br/>1- Social media is about niches. Advertising is about targeting. So if you can find all the relevant niches for a product/service you want to advertise, then you have done a better targeting job. <br/>2- Social media is about symbols (to illustrate a concept). People in a community use the same expressions, the same graphical representations, they share widgets...if one can understand the language of a community as well as other artifacts and reuse them in the message of the advertising, it's more likely to be relevant.<br/><br/>Practically, on 1), I've done some positive experiment. On 2) I read that mini cooper listened to everything that was said into their brand, analyzed the key customer points and crafted their next messages with and around those. Yes socialmedia should power better advertising ;-) . In theory!
I see two reasons for that:
1- Social media is about niches. Advertising is about targeting. So if you can find all the relevant niches for a product/service you want to advertise, then you have done a better targeting job.
2- Social media is about symbols (to illustrate a concept). People in a community use the same expressions, the same graphical representations, they share widgets…if one can understand the language of a community as well as other artifacts and reuse them in the message of the advertising, it’s more likely to be relevant.

Practically, on 1), I’ve done some positive experiment. On 2) I read that mini cooper listened to everything that was said into their brand, analyzed the key customer points and crafted their next messages with and around those.

]]> By: gianandrea http://www.brasstackthinking.com/2008/08/social-media-powers-better-advertising/comment-page-1/#comment-270 gianandrea Mon, 25 Aug 2008 05:22:00 +0000 http://gobyfish5.wordpress.com/2008/08/21/social-media-powers-better-advertising/#comment-270 Maybe the key is in the definition of the agencies activity.<br/>Customers do not need anymore advertising, it looks for communication. Creative agencies do advertising. Who will be in charge of generating communication? The corporations themselves. Maybe the key is in the definition of the agencies activity.
Customers do not need anymore advertising, it looks for communication. Creative agencies do advertising. Who will be in charge of generating communication? The corporations themselves.

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