There was a great post on Mashable yesterday about ways to know when you should fire your social media consultant. I agree very much with the points Alex raised, but would also like to add a few of my own to the list. They swim mostly in the fishbowl.What I Read more »
Displaying all posts for September, 2008
Marketing, Social Media and Web…oh my!
After some discussion and sharing on Twitter, I pulled together this list of some of the upcoming conferences and events for those wanting to expand their horizons in marketing and social media (and a little Web 2.0 thrown in for good measure). This list is by no means exhaustive; if Read more »
A Penny for Your Brilliance.
“Give what you have. To someone, it may be better than you dare to think.” Henry Wadsworth Longfellow (1807 – 1882) Everyone has something to give. And knowledge is a powerful currency. I spent the last several days at the Small Business Marketing Unleashed conference put on by the Read more »
Six Things I Learned From Kodak
Reading the recent Q&A with Kodak (see parts one and two), I was struck by a number of simple but compelling takeaways from their success that I think any company can and should pay attention to. 1. Get on Twitter.Twitter isn’t nearly the obscure, niche site it once was. Companies Read more »
Kodak’s Social Media Success: Part 2
Yesterday, we started talking with Kodak about their social media initiatives. Today, the team talks about their plans for the future, and what they consider ROI for their efforts. How do you hope to build on the success you’ve had in social media, and involve it in your future communication Read more »
Kodak’s Social Media Success
Today, Part 1 of my two-part interview with the awesome social media team at Kodak. I was impressed with some of their blogging during this year’s Olympic Games, which prompted me to want to learn more about what they’re up to. We’ll be talking about their blogging efforts, the role Read more »
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