Comments on: Social Media: What About The Risks?

By: The Social Media Team: Roles and Responsibilities | Altitude Branding | Brand Elevation through Social Media

Thu, 23 Apr 2009 19:04:50 +0000

[...] for managing the risks of what people are saying, I’ve written about a lot of that here, here and here. And there are several companies – big companies – who have written policies of [...]

By: Your Social Media Questions | Altitude Branding

Your Social Media Questions | Altitude Branding — Sun, 15 Feb 2009 16:20:27 +0000

[...] are plenty of questions worthy of discussion: the risks of open dialogue, the question of scaling human interactions, what really constitutes the [...]

By: Chris Martin

Chris Martin — Mon, 15 Dec 2008 02:23:54 +0000

I appreciate your airing of the risk issue. I’m a health care PR consultant in Chicago and have been talking to the most risk averse folks around: hospital PR people. Its not that they are inherently risk aversive, its just that their lawyers often call the shots. One hospital I know started a Facebook page on September 7. By September 14th, all employees’ access to Facebook was blocked, thereby cutting off participation and nurturing of that effort. When I talk to some hospital folks, I hear: what if someone posts something negative about the hospital or says something offensive? Even telling them that Facebook gives you a modicum of control and responsiveness on who posts what, that rarely seems to assuage them. I’d appreciate further and deeper conversations on this as I try to help my health care colleagues get over this risk hump they have.