We’re very focused on the ROI of social media right now, the measures of success and proof of its legitimacy. Rightfully so, we’re determined to make sure that our efforts deliver or create value, mesh with our business goals, elevate our brand and integrate with our communication and outreach strategy. Read more »
Displaying all posts for October, 2008
Give to Receive: Why Being Personal is Paramount.
Why do you participate in social networks? Let’s even take this offline, and talk about why you participate in anything social in the first place. Do you go to your block party armed with a pile of business cards and wondering how many people you can pitch while you’re there? Read more »
You, In A Nutshell.
I got skewered the other day at dinner, and I totally deserved it. After a long day of conferencing and socializing, a new acquaintance asked me what I do. And not wanting to sound pitchy or overly promotional, and a bit networking weary (yes, it can happen), I answered simply Read more »
Build a Bridge.
We’re speaking in tongues sometimes, I fear. According to their most recent consumer poll, Forrester Research says that 75% percent of the population is involved in some form of social media, and they’re now touting social media as “mainstream”. But I’m still skeptical that while they may be part of Read more »
Why Follow Through Matters Most
The communication is the door opener, and connecting is only the first step. We are hyper connected, full of singular transactions that make for instant and fleeing touchpoints. Posting or tweeting or friending is the hello, but its up to you to actually make the personal connection that kicks off Read more »
What Are You Doing This For?
Have you forgotten why you do what you do? It’s easy to do, of course. Emails, voicemails, your blog and your Twitter account and that budget spreadsheet, and your annual marketing plan and…. Stop. Answer yourself three questions: 1. Why am I continuing to work my butt off and get Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.