Displaying all posts for October, 2008

The Blogosphere According to Bloggers

I know I’m a little slow in reacting to the Technorati State of the Blogosphere report, but I kept coming back to something I couldn’t quite shake. More on that in a minute. First, let’s talk about a few of the interesting tidbits about brands and blogging.“Whether or not a Read more »

Your Brand, In Plain English

I’m not a big fan of buzzwords. Why? They dilute brands more effectively than almost anything else. And I promise, these have all come from real corporate documents, though names have been withheld to protect the offenders. The Compound BuzzwordThis is what you get when you take a perfectly Read more »

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