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	<title>Comments on: Your Brand, In Plain English</title>
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	<link>http://www.brasstackthinking.com/2008/10/your-brand-in-plain-english/</link>
	<description>Make Things Happen</description>
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		<title>By: Jim Hoff</title>
		<link>http://www.brasstackthinking.com/2008/10/your-brand-in-plain-english/comment-page-1/#comment-383</link>
		<dc:creator>Jim Hoff</dc:creator>
		<pubDate>Tue, 28 Oct 2008 18:31:45 +0000</pubDate>
		<guid isPermaLink="false">http://gobyfish5.wordpress.com/2008/10/07/your-brand-in-plain-english/#comment-383</guid>
		<description>Brilliant. (Although now I must go back and make sure my LinkedIn profile is buzzword-free. Yikes.)

I&#039;m considering challenging myself and each person I work with to describe what we do for clients within Twitter constraints (140 characters or less), without the aid of buzzwords or abbreviations.</description>
		<content:encoded><![CDATA[<p>Brilliant. (Although now I must go back and make sure my LinkedIn profile is buzzword-free. Yikes.)</p>
<p>I&#8217;m considering challenging myself and each person I work with to describe what we do for clients within Twitter constraints (140 characters or less), without the aid of buzzwords or abbreviations.</p>
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		<title>By: What Now? Build Your Brand. &#124; altitudebranding.com</title>
		<link>http://www.brasstackthinking.com/2008/10/your-brand-in-plain-english/comment-page-1/#comment-349</link>
		<dc:creator>What Now? Build Your Brand. &#124; altitudebranding.com</dc:creator>
		<pubDate>Wed, 15 Oct 2008 02:21:42 +0000</pubDate>
		<guid isPermaLink="false">http://gobyfish5.wordpress.com/2008/10/07/your-brand-in-plain-english/#comment-349</guid>
		<description>[...] down and list five concise bullet points (no buzzwords, please) that describe why you do what you do. What need do you serve? How do you help the [...]</description>
		<content:encoded><![CDATA[<p>[...] down and list five concise bullet points (no buzzwords, please) that describe why you do what you do. What need do you serve? How do you help the [...]</p>
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		<title>By: Matthew Chamberlin</title>
		<link>http://www.brasstackthinking.com/2008/10/your-brand-in-plain-english/comment-page-1/#comment-344</link>
		<dc:creator>Matthew Chamberlin</dc:creator>
		<pubDate>Thu, 09 Oct 2008 19:37:00 +0000</pubDate>
		<guid isPermaLink="false">http://gobyfish5.wordpress.com/2008/10/07/your-brand-in-plain-english/#comment-344</guid>
		<description>Loved the post, but you left something out. &lt;br/&gt;&lt;br/&gt;The goal should be to conveniently re-engineer front-end growth strategies with visionary &quot;outside the box&quot; thinking. Objectively facilitate corporate methodologies before principle-centered potentialities. Progressively initiate quality core competencies with 24/365 leadership. &lt;br/&gt;&lt;br/&gt;Seriously, though, we are living through an age where simplicity is sometime sacrificed because somehow people think it&#039;s not good enough or cool enough. Good reminder.</description>
		<content:encoded><![CDATA[<p>Loved the post, but you left something out. </p>
<p>The goal should be to conveniently re-engineer front-end growth strategies with visionary &#8220;outside the box&#8221; thinking. Objectively facilitate corporate methodologies before principle-centered potentialities. Progressively initiate quality core competencies with 24/365 leadership. </p>
<p>Seriously, though, we are living through an age where simplicity is sometime sacrificed because somehow people think it&#8217;s not good enough or cool enough. Good reminder.</p>
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