If you haven’t heard about it, Qwitter is this application that tracks when someone unfollows you on Twitter, and then sends you a notification along with the last tweet you sent before the unfollow. Why, people, why? Twitter is about building a personalized, authentic online community that ultimately leads to Read more »
Displaying all posts for November, 2008
On Cafes and Social Media Serenity
Sleeplessly, I was reading Chris Brogan’s post on cafe-shaped conversations in social media. The premise is that these smaller, more intimate conversations between companies and customers work when you’re small, when those conversations can be parsed into smaller chunks. But what about the guys who make aluminum foil or laundry Read more »
Thanks, From Me to All of You.
Those of us who are dorkily passionate about the power of community jump up and down all the time about the importance of connecting with customers because it builds your business. This is true enough. But today, I’d like to pause for a few moments of professional gratitude. It’s a Read more »
ROI Begins At The End
I wasn’t going to do it. I wasn’t going to post on ROI, because it’s a saturated subject right now that I think needs time to marinate. But I cannot, CANNOT get past a niggling issue of mine that keeps getting missed. So I’m going to concentrate my perspective here. Read more »
The Social Media Hat Rack
Jason Falls penned a great post last week about Six Steps to Becoming The Social Media Champion At Work. (For the record, #6 is a gold in itself). That champion role – whether you’re an employee or an agency – comes with several hats you have to wear. Each are Read more »
The Whole Point, In 140 Characters
Something amazingly fun and humbling happened just a moment ago. I tweeted this: Frustrated. It wasn’t much. A solitary little vent, momentary and fleeting. A (dare I say) microexpression of what I was feeling at that particular moment. One single solitary word, tossed out into the Twitter ether. And in Read more »
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