The corner office isn’t on board yet. If you’ve read Burston-Marsteller’s latest findings from surveying 200 CEOs about social media, you’ll realize that we still have a lot of questions to answer. And whether you’re an internal advocate working hard to build a case for social media, or a professional Read more »
Yesterday, I posted my Q&A with Scott Monty from Ford and his responses to a pile of questions about how they are approaching social media. And I promised that I’d share with you my takeaways, so here they are. Will you share yours with us too, in the comments? Strategy Read more »
I had the great pleasure of meeting the inimitable Scott Monty earlier this year at the Marketing Profs Digital Marketing Mixer, and he was kind enough to spend the time and answer a few questions for me about Ford’s approach to social media. If you aren’t familiar with Scott, he’s Read more »
Liz Strauss recently told her community what her plans were to make sure she’s making good on her promises and backing up her talk with action. So I set out to articulate what I believe my social contract is with the communities I participate in and who are kind enough Read more »
I wasn’t going to blog about the Motrin fiasco, because I thought all of the points had been covered, really, and I didn’t have much else to say other than “me too” or “that’s interesting“. But what’s been festering with me is the idea that the lynch mob came out Read more »
The questions abound with social media and marketing in a new communications environment. How do I convince people that this is important? How can I marry social media with my existing communication efforts? How does this translate into sales? How do I prove ROI? How can we succeed Read more »
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