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	<title>Comments on: Silly Wabbit, Brands Aren&#8217;t Just For Customers</title>
	<atom:link href="http://www.brasstackthinking.com/2008/11/silly-wabbit-brands-arent-just-for-customers/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.brasstackthinking.com/2008/11/silly-wabbit-brands-arent-just-for-customers/</link>
	<description>Make Things Happen</description>
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		<title>By: Abayomi</title>
		<link>http://www.brasstackthinking.com/2008/11/silly-wabbit-brands-arent-just-for-customers/comment-page-1/#comment-16698</link>
		<dc:creator>Abayomi</dc:creator>
		<pubDate>Thu, 20 May 2010 08:18:25 +0000</pubDate>
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		<description>Thanks for the post,,lucy</description>
		<content:encoded><![CDATA[<p>Thanks for the post,,lucy</p>
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		<title>By: Abayomi</title>
		<link>http://www.brasstackthinking.com/2008/11/silly-wabbit-brands-arent-just-for-customers/comment-page-1/#comment-20522</link>
		<dc:creator>Abayomi</dc:creator>
		<pubDate>Thu, 20 May 2010 08:18:00 +0000</pubDate>
		<guid isPermaLink="false">http://altitudebranding.com/?p=218#comment-20522</guid>
		<description>Thanks for the post,,lucy</description>
		<content:encoded><![CDATA[<p>Thanks for the post,,lucy</p>
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		<title>By: Brandon Allen</title>
		<link>http://www.brasstackthinking.com/2008/11/silly-wabbit-brands-arent-just-for-customers/comment-page-1/#comment-680</link>
		<dc:creator>Brandon Allen</dc:creator>
		<pubDate>Sat, 15 Nov 2008 05:02:07 +0000</pubDate>
		<guid isPermaLink="false">http://altitudebranding.com/?p=218#comment-680</guid>
		<description>Amber,

Enjoyed the post.  I have seen a rebrand done right and I have seen it done wrong from an internal standpoint.  When it goes wrong you leave the people on your team feeling confused and out of touch with what is going on in the organization.  While I agree that you shouldn&#039;t and don&#039;t need everyone&#039;s agreement on the direction.  That doesn&#039;t mean that you don&#039;t get your key people on the same page so that they can communicate that throughout the organization so that everyone is seeing the same vision.  This is particularly critical in a large organization.

&lt;abbr&gt;&lt;em&gt;&lt;abbr&gt;&lt;em&gt;Brandon Allens last blog post..&lt;a href=&quot;http://buildyoursoulpurpose.com/?p=11&quot; rel=&quot;nofollow&quot;&gt;&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Amber,</p>
<p>Enjoyed the post.  I have seen a rebrand done right and I have seen it done wrong from an internal standpoint.  When it goes wrong you leave the people on your team feeling confused and out of touch with what is going on in the organization.  While I agree that you shouldn&#8217;t and don&#8217;t need everyone&#8217;s agreement on the direction.  That doesn&#8217;t mean that you don&#8217;t get your key people on the same page so that they can communicate that throughout the organization so that everyone is seeing the same vision.  This is particularly critical in a large organization.</p>
<p><abbr><em><abbr><em>Brandon Allens last blog post..<a href="http://buildyoursoulpurpose.com/?p=11" rel="nofollow"></a></em></abbr></em></abbr></p>
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