Comments on: Social Media Advocates, We Have Work To Do. http://www.brasstackthinking.com/2008/11/social-media-advocates-we-have-work-to-do/ Make Things Happen Mon, 06 Sep 2010 21:07:00 -0500 http://wordpress.org/?v=6743 hourly 1 By: Blair Golson http://www.brasstackthinking.com/2008/11/social-media-advocates-we-have-work-to-do/comment-page-1/#comment-2343 Blair Golson Wed, 04 Feb 2009 18:59:59 +0000 http://altitudebranding.com/?p=284#comment-2343 Great extrapolation on some counter-intuitive findings, Amber. Great extrapolation on some counter-intuitive findings, Amber.

]]> By: How To Win Buy In For Social Media | Social Media Explorer http://www.brasstackthinking.com/2008/11/social-media-advocates-we-have-work-to-do/comment-page-1/#comment-963 How To Win Buy In For Social Media | Social Media Explorer Wed, 26 Nov 2008 10:00:59 +0000 http://altitudebranding.com/?p=284#comment-963 [...] Social Media Advocates, We Have Work To Do [...] [...] Social Media Advocates, We Have Work To Do [...]

]]> By: Laura Roeder http://www.brasstackthinking.com/2008/11/social-media-advocates-we-have-work-to-do/comment-page-1/#comment-946 Laura Roeder Tue, 25 Nov 2008 02:10:51 +0000 http://altitudebranding.com/?p=284#comment-946 I agree that this is still the main obstacle. I was surprised recently when I was in a group of female entrepreneurs and many of them told me they had never even heard the phrase "social media" before. These were not old-fart CEOs, they were computer-savvy women in their 30s! Social media is part of the new model of forming authentic CONNECTIONS with your customer base, so I think it's hard to understand for metrics-obsessed people in the "old school" of thought. Yes its important that social media be smart for the bottom line, but there is a big undefinable cool brand factor in the mix as well. I agree that this is still the main obstacle. I was surprised recently when I was in a group of female entrepreneurs and many of them told me they had never even heard the phrase “social media” before. These were not old-fart CEOs, they were computer-savvy women in their 30s!

Social media is part of the new model of forming authentic CONNECTIONS with your customer base, so I think it’s hard to understand for metrics-obsessed people in the “old school” of thought. Yes its important that social media be smart for the bottom line, but there is a big undefinable cool brand factor in the mix as well.

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