http://www.brasstackthinking.com/2008/11/the-lost-reality-of-the-value-proposition/ Make Things Happen Wed, 08 Feb 2012 10:55:00 +0000 hourly 1 http://www.brasstackthinking.com/2008/11/the-lost-reality-of-the-value-proposition/comment-page-1/#comment-30430 Your Values Proposition | Above and Beyond KM Mon, 05 Dec 2011 01:02:33 +0000 http://altitudebranding.com/?p=240#comment-30430 [...] Amber Naslund takes it one step further by reminding us that a value proposition isn’t just a business school exercise or a marketing gimmick: Delivering something worthwhile is not achieved in a board room with big flip charts and spreadsheets and ideation sessions. It’s not delivered with a slick brochure or well-written copy, or a stack of press hits in the Wall Street Journal. It’s not delivered in key messages or brand attributes, even. It’s delivered in the work that you do with and for your customers, each and every day. The hard stuff, where you roll up your sleeves and show what you’re made of. Solving real problems for real people. [...] [...] Amber Naslund takes it one step further by reminding us that a value proposition isn’t just a business school exercise or a marketing gimmick: Delivering something worthwhile is not achieved in a board room with big flip charts and spreadsheets and ideation sessions. It’s not delivered with a slick brochure or well-written copy, or a stack of press hits in the Wall Street Journal. It’s not delivered in key messages or brand attributes, even. It’s delivered in the work that you do with and for your customers, each and every day. The hard stuff, where you roll up your sleeves and show what you’re made of. Solving real problems for real people. [...]

]]> http://www.brasstackthinking.com/2008/11/the-lost-reality-of-the-value-proposition/comment-page-1/#comment-9872 8 (Marketing) Bloggers To Watch in 2009 | Justin Whitaker Thu, 24 Dec 2009 16:13:45 +0000 http://altitudebranding.com/?p=240#comment-9872 [...] some quality time in the archives, and you come up with some gems: The Dead Horse of ROI, The Lost Reality of the Value Proposition, or Why Follow Through Matters [...] [...] some quality time in the archives, and you come up with some gems: The Dead Horse of ROI, The Lost Reality of the Value Proposition, or Why Follow Through Matters [...]

]]> http://www.brasstackthinking.com/2008/11/the-lost-reality-of-the-value-proposition/comment-page-1/#comment-3795 The Lost Reality of the Value Proposition Altitude Branding | garden statues Sun, 14 Jun 2009 11:32:56 +0000 http://altitudebranding.com/?p=240#comment-3795 [...] The Lost Reality of the Value Proposition Altitude Branding Posted by root 4 minutes ago (http://altitudebranding.com) You can still find statues of the black virgin across northern europe today a remnant of a time when the virgin mary was introduced as a christian version of comment by eric brown no gravatar subscribed to comments via email theme by charfish design custo Discuss  |  Bury |  News | The Lost Reality of the Value Proposition Altitude Branding [...] [...] The Lost Reality of the Value Proposition Altitude Branding Posted by root 4 minutes ago (http://altitudebranding.com) You can still find statues of the black virgin across northern europe today a remnant of a time when the virgin mary was introduced as a christian version of comment by eric brown no gravatar subscribed to comments via email theme by charfish design custo Discuss  |  Bury |  News | The Lost Reality of the Value Proposition Altitude Branding [...]

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