Something’s been gnawing at me lately, and it’s taken some pondering to figure out exactly what it is. But I think I’m frustrated that we’re not doing a better job of carrying social media into the places it really matters: the businesses that don’t understand, don’t believe, or both. We’ve Read more »
Displaying all posts for December, 2008
Deconstructing Social Media Theory
As I’ve said a couple of times before, my mission for now and ever is to pull back the cover on the social media engine and get greasy. I want to tinker with the moving parts and figure out how they work, and map all that out for businesses that Read more »
15 Blogs You May Have Missed
I read a ton of blogs, and my reading list varies from time to time. I have some standbys, but I also love coming across blogs that aren’t yet discovered by the masses. I find smart people everywhere (thanks to things like Google Shared Items or Twitter or Facebook), and Read more »
What Wires Will Never Replace
I’m as plugged in as anyone. I’m what you’d call a power user; gadget laden and tethered to my laptop more than most people should rightfully be. I’m immersed in the online world, which means that I’m as passionate about its possibilities as anyone. But there are some things that Read more »
Starting Social Media: Building on What You Have
You don’t have to turn your entire world on its head to adopt social media. It’s not about taking everything you’ve already done and chucking it wildly out the window in favor of a revolution. Instead, look at your existing communications through a social lens. Instead of viewing them from Read more »
Is It Dead Just Because You Don’t Get It?
Blogging is dead. PR is dead. Journalism is dead. Marketing is dead. I’m beginning to wonder if declaring something deceased and in the ground is happening simply because we can’t figure out how to make something work for US. Tearing apart something that doesn’t work for you is easy. Anyone Read more »
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