Comments on: I’m sorry. I’m impatient sometimes. http://www.brasstackthinking.com/2008/12/im-sorry-im-impatient-sometimes/ Make Things Happen Thu, 29 Jul 2010 17:40:33 +0000 http://wordpress.org/?v=6210 hourly 1 By: DJ Waldow http://www.brasstackthinking.com/2008/12/im-sorry-im-impatient-sometimes/comment-page-1/#comment-1156 DJ Waldow Thu, 04 Dec 2008 16:00:58 +0000 http://altitudebranding.com/?p=321#comment-1156 Amber - Agree wholeheartedly with your post. How do we get the word out there more effectively? Sometimes I feel as though we are all just talking to eachother via blogs, twitter, and other social medium. How do we get those who do not yet realize the power of social media to jump in? dj <abbr><em><abbr><em>DJ Waldows last blog post..<a href="http://twitter.com/djwaldow/statuses/1038323114" rel="nofollow">djwaldow: @jakrose re free open source social netorking platform - how about Ning? We use it for the Email Marketers Club: http://idek.net/1X</a></em></abbr></abbr></em> Amber –

Agree wholeheartedly with your post. How do we get the word out there more effectively? Sometimes I feel as though we are all just talking to eachother via blogs, twitter, and other social medium. How do we get those who do not yet realize the power of social media to jump in?

dj

DJ Waldows last blog post..djwaldow: @jakrose re free open source social netorking platform – how about Ning? We use it for the Email Marketers Club: http://idek.net/1X

]]> By: Loki http://www.brasstackthinking.com/2008/12/im-sorry-im-impatient-sometimes/comment-page-1/#comment-1155 Loki Thu, 04 Dec 2008 15:54:26 +0000 http://altitudebranding.com/?p=321#comment-1155 That has always been the hardest part to get across to clients, at least for me. I think that the fundamental change from sales pitch to conversation is a sizable chunk of the problem. For most of the people in the business world this is not only completely alien territory, but also flies in the face of all of the conventional wisdom they have absorbed over the years. There is a fundamental change happening and a great degree of flexibility and creativity is needed to embrace it. The trick is to get them to realize that the way that things have been up until now is flipping onto its head. "Top Down" is being replaced by "Bottom Up" and that is a complete reversal of every axiom they have embraced in their careers. People have a hard time changing the rules they operate under. Like being a good community manager it requires patience and truckloads of diplomacy. That has always been the hardest part to get across to clients, at least for me. I think that the fundamental change from sales pitch to conversation is a sizable chunk of the problem.

For most of the people in the business world this is not only completely alien territory, but also flies in the face of all of the conventional wisdom they have absorbed over the years.

There is a fundamental change happening and a great degree of flexibility and creativity is needed to embrace it. The trick is to get them to realize that the way that things have been up until now is flipping onto its head. “Top Down” is being replaced by “Bottom Up” and that is a complete reversal of every axiom they have embraced in their careers. People have a hard time changing the rules they operate under.

Like being a good community manager it requires patience and truckloads of diplomacy.

]]> By: Stuart Foster http://www.brasstackthinking.com/2008/12/im-sorry-im-impatient-sometimes/comment-page-1/#comment-1152 Stuart Foster Thu, 04 Dec 2008 12:42:57 +0000 http://altitudebranding.com/?p=321#comment-1152 Thanks Amber...I wholeheartedly agree. People sometimes think that they have a facebook profile and a myspace page (maybe they even have one for their company!) is the definition of being "established" within social media. Sorry guys and gals...hate to burst your bubble but you have to have a conversation with your customer or user to be truly interactive. It isn't soapbox media...it's social media, now act like it companies! <abbr><em><abbr><em>Stuart Fosters last blog post..<a href="http://feeds.feedburner.com/~r/TheLostJacket/~3/471483082/phenomenon-of-crowdsourcing" rel="nofollow">The Phenomenon of Crowdsourcing</a></em></abbr></abbr></em> Thanks Amber…I wholeheartedly agree. People sometimes think that they have a facebook profile and a myspace page (maybe they even have one for their company!) is the definition of being “established” within social media. Sorry guys and gals…hate to burst your bubble but you have to have a conversation with your customer or user to be truly interactive. It isn’t soapbox media…it’s social media, now act like it companies!

Stuart Fosters last blog post..The Phenomenon of Crowdsourcing

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