Displaying all posts for December, 2008

Real Work Isn’t Sexy.

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When you’re a professional services provider – like, say, a social media person or a marketing person – your job is presumably to offer your expertise to a company that needs it to supplement and enhance their own. To solve a problem, make something easier, make something better, make something Read more »

The Dead Horse of ROI and Analysis Paralysis

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We have literally bludgeoned the poor social media ROI horse to death recently. There’s a lot of sage discussion that’s happened around the topic, but it all seems to boil down to a few things, an ROI credo of sorts: 1. We agree that having some kind of gauge for Read more »

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