Someone’s bound to yell at me for this. But I simply don’t care about my blog’s traffic. Why? That’s just a number. Here’s what I do care about. I care that when you come here, you find something that’s valuable. To you. Either you enjoyed reading it, or it gave Read more »
Displaying all posts for January, 2009
Five in the Morning
Super cool Steve Woodruff asked me if I’d guest post for his kick-butt Five in the Morning series. And since I’d probably eat sawdust if Steve asked me to, here are a few posts that ran across that I think you should see, too, as part of my “Anything But Read more »
Elements of Web 2.0 Communication Guidelines
As more and more companies are considering a presence in social media, even more of them are asking for guidance for themselves and their employees. Although the document below uses the word policy (because that’s what some companies call it), I’m not a fan. (It may be semantics, but start Read more »
The Social Media Stalemate
I had an interesting discussion on Twitter the other night, prompted by this thought: Why do companies trust their employees to answer a phone, but not to blog or get on Twitter? It drew a flurry of responses – everything from online activities being permanently etched in Google and thereby Read more »
Should the Basics Evolve?
Sometimes a comment spawns an entire thought train for me. Today, it wasn’t a comment here, but rather on that crazy Irish dude from Boston’s blog (can’t remember his name), and by Ken Kadet. I’m actually very much immersed in the thoughts about B2B and B2C not being so different Read more »
Five Simple Questions, No Easy Answers
1. If you could change something about social media as it is right now, what would that be? Why would that improve things? 2. Give me an definition of social media for a newbie, and you can’t use the words “community”, “evangelist”, “conversation” or “engage”. 3. I’m a successful company, Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.