Comments on: Buckets. http://www.brasstackthinking.com/2009/01/buckets/ Make Things Happen Tue, 07 Sep 2010 06:29:00 -0500 http://wordpress.org/?v=3977 hourly 1 By: The Virtual Street Cred of Twitter « Direct Marketing Observations http://www.brasstackthinking.com/2009/01/buckets/comment-page-1/#comment-2081 The Virtual Street Cred of Twitter « Direct Marketing Observations Sat, 24 Jan 2009 15:04:43 +0000 http://altitudebranding.com/?p=429#comment-2081 [...] the comments section of a post by Radian 6’s Amber Naslund, Marketer Beth Harte says the following. I used to think Twitter was silly (hated it really), but [...] [...] the comments section of a post by Radian 6’s Amber Naslund, Marketer Beth Harte says the following. I used to think Twitter was silly (hated it really), but [...]

]]> By: NWGuy http://www.brasstackthinking.com/2009/01/buckets/comment-page-1/#comment-2053 NWGuy Fri, 23 Jan 2009 15:57:16 +0000 http://altitudebranding.com/?p=429#comment-2053 Discretion in all things. During my travels I learned that a lot of national/regional generalizations are true to some degree, and the same can be said of buckets. You still must treat people as individuals but if discussions go in a general direction then the excuse is likely "of course, they are (bucket/nationality). More or a fallback position than a driving part of the discussion. It is enlightening when you realize that you've been bucketed, as Russ said above. That is when probing questions can open the salesperson's eyes and realize that buckets are NOT lead-ins to the conversation. Discretion in all things. During my travels I learned that a lot of national/regional generalizations are true to some degree, and the same can be said of buckets. You still must treat people as individuals but if discussions go in a general direction then the excuse is likely “of course, they are (bucket/nationality). More or a fallback position than a driving part of the discussion.

It is enlightening when you realize that you’ve been bucketed, as Russ said above. That is when probing questions can open the salesperson’s eyes and realize that buckets are NOT lead-ins to the conversation.

]]> By: Mark Taylor http://www.brasstackthinking.com/2009/01/buckets/comment-page-1/#comment-2051 Mark Taylor Fri, 23 Jan 2009 15:35:50 +0000 http://altitudebranding.com/?p=429#comment-2051 Segmentations are hypotheses. And, like hypotheses they are meant to be tested, proved wrong, refined and improved with the learnings that marketers glean in the real (unbucketed) world. Marriage of a good segmentation (or hypotosis) and measurement of real world outcomes for optimisation generates meaningful results. <abbr><em><abbr><em>Mark Taylors last blog post..<a href="http://www.technologyinmarketing.com/2009/01/search-not-immune.html" rel="nofollow">Search Not Immune</a></em></abbr></abbr></em> Segmentations are hypotheses. And, like hypotheses they are meant to be tested, proved wrong, refined and improved with the learnings that marketers glean in the real (unbucketed) world. Marriage of a good segmentation (or hypotosis) and measurement of real world outcomes for optimisation generates meaningful results.

Mark Taylors last blog post..Search Not Immune

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