Doesn’t great customer service rock? There is no substitute. iPhones are built to vibrate pretty quietly when on silent mode, however, mine started making a crazy rattling noise when vibrating. So of course, down to the apple store I went. At first they told me it may have to wait till tomorrow because the appointments were filling up, instead, she put me down as needing computer help or something just to get me in. When asked how she could help me, the apple genius bar employee listened to my phone… checked my warranty, and swapped it out with a brand new iphone… no questions asked. To be honest, it may have taken a hard drop or something to make it do that, not sure, but it didnt matter, she didnt offer to fix it, didnt ask me how, when, or why it started making that noise, she just replaced it with a brand new iphone. That won me over just about as much as apple’s awesome branding, look, products, etc…

-Michael

Michael Bertoldis last blog post..Kaplan University’s Inspiring Ads

Doesn’t great customer service rock? There is no substitute. iPhones are built to vibrate pretty quietly when on silent mode, however, mine started making a crazy rattling noise when vibrating. So of course, down to the apple store I went. At first they told me it may have to wait till tomorrow because the appointments were filling up, instead, she put me down as needing computer help or something just to get me in. When asked how she could help me, the apple genius bar employee listened to my phone… checked my warranty, and swapped it out with a brand new iphone… no questions asked. To be honest, it may have taken a hard drop or something to make it do that, not sure, but it didnt matter, she didnt offer to fix it, didnt ask me how, when, or why it started making that noise, she just replaced it with a brand new iphone. That won me over just about as much as apple’s awesome branding, look, products, etc…

-Michael

Michael Bertoldis last blog post..Kaplan University’s Inspiring Ads

One of the drawbacks is that people ask how love and respect are a two-way street.

Lots of people love Apple (myself included). If you watch the Frontline Persuades video, you will see market researchers talk about how they studied real cults to see how people became so devoted to Apple.

And this makes consumers feel silly. But examples such as yours show how the love and respect can go both ways. When done properly, this creates “loyalty beyond reason.”

And when you find it, it’s a great experience.

Sam Bradleys last blog post..Miller Lite: All You Need Is Love