If you’re making the decisions about your business purely because you say “Well I’d pay for that”, you’re making the dangerous assumption that all of your customers, clients, potential clients, and the world at large think exactly like you do. Perhaps more importantly, if you’re the kind of person who Read more »
Displaying all posts for February, 2009
A Social Media Job Interview
This week’s rockin’ guest post is from one of my fave Twitter people, Scott Hepburn. Scott is a copywriter for PRstore, a full-service marketing and PR company with franchises nationwide. He blogs at Media Emerging and plays devil’s advocate on Twitter as @ScottHepburn. So, you’ve finally scored an interview for Read more »
PodCamp Toronto: Insights Outside the Sessions
The great thing about the unconference format – specifically PodCamp – is that as much learning and insight can happen in the hallways or the social settings as can take place in the sessions themselves. Getting such a pile of people together in one spot makes for some super interesting Read more »
I am a Material Girl and want to live in a Twitter World
Today’s post is courtesy of the lovely and talented Ms. Rachel Reuben (@rachelreuben). Rachel is is the Director of Web Communication & Strategic Projects at the State University of New York at New Paltz. She’s a member of the blogging team at http://doteduguru.com , and published “The Use of Read more »
Engineering a New Bedrock
One reason we might be struggling with social media’s “fit” within companies is because we’re trying to put it in a box. Is it PR? Is it marketing? Is it customer service? What are the rules? How do we behave? How does this relate to what we’ve done before? It Read more »
Familiarity, trust, and the path in between.
This big, vast world of social media is a boon indeed. We’re humanizing comunication left and right with it, and that means big opportunity for businesses to bring down some walls and make better connections with their customers. It also means that there are opportunities for lots of virtual ice Read more »
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