On my recent post about Being a Director of Community, one question came up prominently in the comments and feedback on Twitter: So, how exactly do you quantify and justify what you do each day? Aha. We want proof do we? Proof that all the things I do on a Read more »
Displaying all posts for March, 2009
Being a Director of Community
I often get asked what my job entails. Community roles are still a bit on the new side, and I’d wager that other people in similar roles have differences in their responsibilities (and I’d love to hear from you guys here). So here, I’ll try to capture a bit about Read more »
Connecting Expectations and Experiences
If I’m reading a book, I expect an analog experience. If I’m reading an e-book, I expect that experience to be different, even if the “medium” is still based in text. They may both be books, but they’re distinctive experiences that manifest different expectations. If I’m staying in an inexpensive Read more »
When Trust Breaks
As a company, one of the single greatest assets you have is the trust of your community. The people that care enough to do business with you for any number of reasons. Protecting that trust is critically important, and it’s the entire basis for having continuing open dialogue with your Read more »
Adding Social Media Means Editing Well
Let’s assume for a moment that you’re already in the “yes, we need to incorporate social media” place. You’re thinking: How on earth are we going to add social media to the mix of things we’re already doing? How are we going to make time for this? Great design (and Read more »
Get A Yardstick
Ah, measurement. How we love to have a gauge of whether what we’re doing is working or not. No more telling me that you can’t measure the impact of social media. Here’s a pile of metrics you can consider. Try benchmarking them before you start your online outreach or community Read more »
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