You think trust doesn’t matter in the online world? Take these two scenarios and tell me why it doesn’t. Scenario A: Making flight reservations through Orbitz.com, the illustrious online travel service. Select itinerary A, jump through hoops, enter payment info, get told flights not available. Go back, select new itinerary, Read more »
Displaying all posts for March, 2009
The Fine Line Between Analysis and Excuses
More and more, I’m conviced that some of the holdover from the days of traditional marketing – even in the face of proof that these tactics aren’t nearly as effective as we’d hoped – is because we simply don’t know what else to do. It’s like staring at a garage Read more »
My Relationship ROI
Liz Strauss is putting on a conference in May here in Chicago called SOBCon. If you’re not familiar, you can check out the site here and see what it’s all about. Liz and Terry Starbucker have gathered an amazing slate of speakers, and I can’t wait to not only meet Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.