Comments on: The Fine Line Between Analysis and Excuses http://www.brasstackthinking.com/2009/03/the-fine-line-between-analysis-and-excuses/ Make Things Happen Thu, 29 Jul 2010 17:40:33 +0000 http://wordpress.org/?v=8066 hourly 1 By: Clinton Skakun’s Blog » Blog Archive » The Why/Not of adding Social Media to your Business http://www.brasstackthinking.com/2009/03/the-fine-line-between-analysis-and-excuses/comment-page-1/#comment-2760 Clinton Skakun’s Blog » Blog Archive » The Why/Not of adding Social Media to your Business Sun, 08 Mar 2009 18:09:46 +0000 http://altitudebranding.com/?p=527#comment-2760 [...] isn’t enough. Ford gets it! Thousands of others get it. Amber Naslund explained this in The Fine Line Between Analysis and Excuses: “Yes, you need to know why you’re investing in social media and what you endeavor to [...] [...] isn’t enough. Ford gets it! Thousands of others get it. Amber Naslund explained this in The Fine Line Between Analysis and Excuses: “Yes, you need to know why you’re investing in social media and what you endeavor to [...]

]]> By: Global Patriot http://www.brasstackthinking.com/2009/03/the-fine-line-between-analysis-and-excuses/comment-page-1/#comment-2758 Global Patriot Sun, 08 Mar 2009 16:21:54 +0000 http://altitudebranding.com/?p=527#comment-2758 For those companies with the financial means to 'add' social media to the mix there's no excuse for not heading down that path of customer interaction. For those who find their marketing budgets under increased pressure, the suggestion made above regarding a shift in resources is prudent. Recognize what needs to be done, evaluate available resources, and eliminate waste or non-productive practices to the point where your needs are meet. In the end it's about ROI, and to an increasing extent, that ROI is happening in the world of social media. <abbr><em><abbr><em>Global Patriots last blog post..<a href="http://feedproxy.google.com/~r/GlobalPatriot/~3/L6JjLL9iuj0/" rel="nofollow">Social Media and Product Survival</a></em></abbr></abbr></em> For those companies with the financial means to ‘add’ social media to the mix there’s no excuse for not heading down that path of customer interaction.

For those who find their marketing budgets under increased pressure, the suggestion made above regarding a shift in resources is prudent.

Recognize what needs to be done, evaluate available resources, and eliminate waste or non-productive practices to the point where your needs are meet. In the end it’s about ROI, and to an increasing extent, that ROI is happening in the world of social media.

Global Patriots last blog post..Social Media and Product Survival

]]> By: Mark Sage http://www.brasstackthinking.com/2009/03/the-fine-line-between-analysis-and-excuses/comment-page-1/#comment-2740 Mark Sage Fri, 06 Mar 2009 12:17:38 +0000 http://altitudebranding.com/?p=527#comment-2740 Great article Amber and I love the lines "social media isn’t just about piling it on top of everything else. It’s about *replacing* some of what you’re doing with a more human-based method of communication and outreach". I think this is the crux of "what questions should we be asking" because if we were to look at certain elements of an organisation there is an argument that customers may actually do a better job than the corporate. The are tonnes of examples of this - I remember back in the day when Borland had Team B running forums on Compuserve to help the community as a whole solve issues - we didn't call it social media back then ;o). Today you've got loads of companies using customers to help with product development and support - companies like Lego enabling customers to design their next generation of kits. A question could be - What are we doing today which could be provide greater synergy if we opened it up to our advocates? <abbr><em><abbr><em>Mark Sages last blog post..<a href="http://loyaltyguy.blogspot.com/2009/03/persuasion-versus-engagement.html" rel="nofollow">Persuasion versus Engagement</a></em></abbr></abbr></em> Great article Amber and I love the lines “social media isn’t just about piling it on top of everything else. It’s about *replacing* some of what you’re doing with a more human-based method of communication and outreach”.

I think this is the crux of “what questions should we be asking” because if we were to look at certain elements of an organisation there is an argument that customers may actually do a better job than the corporate.

The are tonnes of examples of this – I remember back in the day when Borland had Team B running forums on Compuserve to help the community as a whole solve issues – we didn’t call it social media back then ;o).

Today you’ve got loads of companies using customers to help with product development and support – companies like Lego enabling customers to design their next generation of kits.

A question could be – What are we doing today which could be provide greater synergy if we opened it up to our advocates?

Mark Sages last blog post..Persuasion versus Engagement

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