You’ve built a team. You’ve sorted out some roles and responsibilities. You’ve got a listening tool system in place, and you’ve got a sense of what you’re going to say. Now it’s time to start participating – in other words, talking to your customers online, in the places where they Read more »
Displaying all posts for April, 2009
The Social Media Team: Roles and Responsibilities
So you’ve assembled your social media team, and you’re starting to put the road beneath your feet. Time to start sorting out who does what, right? Here are some things to consider in regard to roles and responsibilities for your team and building an approach that will work for your Read more »
Assembling the Social Media Team
When you’re assembling a team of people to head social media efforts, it can be a daunting task. What characteristics and skills do you look for? What departments/disciplines should be represented? And how do you prepare for the inevitable turnover? Let’s take these in turn. Nunchuck Skills, Bow Hunting Skills… Read more »
New Series: Equipping a Social Media Team
I started to write a post about Equipping your Team for Social Media. And it grew and grew and grew until it became clear to me that this was much more digestible as a series. So today’s the start of what’ll probably end up being 4 or 5 posts about Read more »
The Quicksand of Social Media Buzzwords
You’re trying to discuss and describe the movement that is social media. Imagine you’re not allowed to say any of the following: You need to join the conversation It’s about relationships (or people) It’s not about the tools You need to be listening Transparency Authenticity Can you come Read more »
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