Displaying all posts for April, 2009

The Beauty in Bricklaying

Image for The Beauty in Bricklaying

In a talk I gave last week about community management, I chatted about five different faces that these kinds of positions wear. One of them was that of a builder. A bricklayer, the person tasked with actually putting the pieces together to make the visions and ideas into reality. Then Read more »

This Passion Project and You

This blog is a passion project for me. It’s had the ancillary benefits of introducing me to amazing people, bringing me business, and making me think harder and more intensely about a lot of things than I ever thought possible. But when the chips are down, it’s the desire to Read more »

I want to follow stories.

It’s not your numbers that make you interesting. It’s not your title, your logo, your tagline, your brand promise. It’s not the colors you agonized over for your website. It’s not about what you’ve accomplished, because to me, that’s already in the past. I want to follow your story. I Read more »

Community Inside the Walls

This week on Friday, I’ll be speaking at the Module 09 Midwest Digital Conference about building internal and external communities. The internal bit is something that I don’t think gets talked about enough, but it’s something incredibly powerful about what’s happening with all this social communication stuff. (By the by, Read more »

This ain’t our first time at the rodeo, folks.

We do an awful lot of talking in social media about who’s doing it right, wrong, sideways. We get our feathers in a ruff when we think someone’s calling themselves an expert out of turn, or representing themselves as knowledgeable about social media if they’re really just a poser. Is Read more »

Why It’s Not About the Tools (Again)

I happen to love the city of Boston. I think it’s one of those warm, intimate cities that’s full of history and personality, and I really enjoy being there. Last winter when I took a trip there, I stayed for the first time at the Jurys Boston Hotel in Back Read more »

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