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	<title>Comments on: New Books, New Covers</title>
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	<link>http://www.brasstackthinking.com/2009/05/new-books-new-covers/</link>
	<description>Make Things Happen</description>
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		<title>By: atul chatterjee</title>
		<link>http://www.brasstackthinking.com/2009/05/new-books-new-covers/comment-page-1/#comment-3366</link>
		<dc:creator>atul chatterjee</dc:creator>
		<pubDate>Wed, 20 May 2009 09:21:16 +0000</pubDate>
		<guid isPermaLink="false">http://altitudebranding.com/?p=606#comment-3366</guid>
		<description>Firstly thanks for the two downloads. After reading your articles I am certain they will be invigorating if not enlightening. Is there going to be a Social Media Starter Kit 2? Is it going to be priced?
As for book covers, most people even now do not judge a book by its covers. For an unknown book they go by 
1 Blurbs
2 Synopsis
3 Authors bio
If possible a quick read of passages from the first few pages, one or two in middle and the last pages.
In a bookstore they try and talk to the storekeeper or whoever, especially about books of  a similar genre.
A book on social media marketing should probably carry a short testimonial from a reputed body.</description>
		<content:encoded><![CDATA[<p>Firstly thanks for the two downloads. After reading your articles I am certain they will be invigorating if not enlightening. Is there going to be a Social Media Starter Kit 2? Is it going to be priced?<br />
As for book covers, most people even now do not judge a book by its covers. For an unknown book they go by<br />
1 Blurbs<br />
2 Synopsis<br />
3 Authors bio<br />
If possible a quick read of passages from the first few pages, one or two in middle and the last pages.<br />
In a bookstore they try and talk to the storekeeper or whoever, especially about books of  a similar genre.<br />
A book on social media marketing should probably carry a short testimonial from a reputed body.</p>
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		<title>By: David Onoue</title>
		<link>http://www.brasstackthinking.com/2009/05/new-books-new-covers/comment-page-1/#comment-3323</link>
		<dc:creator>David Onoue</dc:creator>
		<pubDate>Thu, 14 May 2009 01:46:31 +0000</pubDate>
		<guid isPermaLink="false">http://altitudebranding.com/?p=606#comment-3323</guid>
		<description>Awesome post Amber!

To me, what it comes down to is personal branding.  I can&#039;t remember who I heard it from, but when you&#039;re communicating online you&#039;re transparent and open to interpretation.  Every thing we do and every thing we say tells the public a little more about us regardless if we don&#039;t perceive us to be that way.

If you think about it, our profile picture is the cover and content we publish whether it be on Facebook or Twitter is what defines us and ultimately gets judged.

I think we make it easier for marketers because we are literally telling them this is what I&#039;m interested in, now go out and provide me something that has meaning to me.

Those are my thoughts.  Look forward to your next blog.

&lt;abbr&gt;&lt;em&gt;&lt;abbr&gt;&lt;em&gt;David Onoues last blog post..&lt;a href=&quot;http://twitter.com/davidonoue/statuses/1789471340&quot; rel=&quot;nofollow&quot;&gt;&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Awesome post Amber!</p>
<p>To me, what it comes down to is personal branding.  I can&#8217;t remember who I heard it from, but when you&#8217;re communicating online you&#8217;re transparent and open to interpretation.  Every thing we do and every thing we say tells the public a little more about us regardless if we don&#8217;t perceive us to be that way.</p>
<p>If you think about it, our profile picture is the cover and content we publish whether it be on Facebook or Twitter is what defines us and ultimately gets judged.</p>
<p>I think we make it easier for marketers because we are literally telling them this is what I&#8217;m interested in, now go out and provide me something that has meaning to me.</p>
<p>Those are my thoughts.  Look forward to your next blog.</p>
<p><abbr><em><abbr><em>David Onoues last blog post..<a href="http://twitter.com/davidonoue/statuses/1789471340" rel="nofollow"></a></em></abbr></em></abbr></p>
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		<title>By: Global Patriot</title>
		<link>http://www.brasstackthinking.com/2009/05/new-books-new-covers/comment-page-1/#comment-3320</link>
		<dc:creator>Global Patriot</dc:creator>
		<pubDate>Tue, 12 May 2009 23:40:27 +0000</pubDate>
		<guid isPermaLink="false">http://altitudebranding.com/?p=606#comment-3320</guid>
		<description>I find it easy to make snap judgments when I see a single post or comment or tweet, but if I take the time to look at someone&#039;s blog or Facebook/Twitter stream it&#039;s amazing to see how much you can really learn about their thoughts, habits, desires...

That&#039;s always been true, snap judgments vs. knowing someone, but I think social media makes the first option easier and the second option possible.

&lt;abbr&gt;&lt;em&gt;&lt;abbr&gt;&lt;em&gt;Global Patriots last blog post..&lt;a href=&quot;http://feedproxy.google.com/~r/GlobalPatriot/~3/Z4W9g4b_5iw/&quot; rel=&quot;nofollow&quot;&gt;10 Ways to Change the World Through Social Media&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>I find it easy to make snap judgments when I see a single post or comment or tweet, but if I take the time to look at someone&#8217;s blog or Facebook/Twitter stream it&#8217;s amazing to see how much you can really learn about their thoughts, habits, desires&#8230;</p>
<p>That&#8217;s always been true, snap judgments vs. knowing someone, but I think social media makes the first option easier and the second option possible.</p>
<p><abbr><em><abbr><em>Global Patriots last blog post..<a href="http://feedproxy.google.com/~r/GlobalPatriot/~3/Z4W9g4b_5iw/" rel="nofollow">10 Ways to Change the World Through Social Media</a></em></abbr></em></abbr></p>
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