Displaying all posts for May, 2009

Building the Social Media Chamber of Commerce: Humana

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We’re all clamoring for real live examples of what’s working and what’s not, and I’m more than pleased to turn the stage over to Greg Matthews from Humana to share what’s he and his team have been up to over there. Greg is the Director of Consumer Innovations where Read more »

New Books, New Covers

There’s a curious phenomenon afoot. We’re such social creatures now – at least in the online world – networked across every online node we can find. We put our profile blurbs up and our photos and snippets of our daily lives. We post our thoughts and opinions and musings on Read more »

The Social Media Team: Roger, Roger

An aspect of social media execution that I think often gets lost in the shuffle is communicating among your internal team. It’s so very critical to doing this stuff (okay, any business stuff really) well, but it’s like the shoemaker’s kids having crummy shoes. We forget to take care of Read more »

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