Community management as a discipline is evolving. It’s not just moderating boards and forums anymore (though there’s still a certain need and place for that). It’s becoming a pivotal and cross-disciplinary role inside companies that are bridging a social communications presence with their offline world. It’s amazing to me the Read more »
Displaying all posts for June, 2009
Why The Trust Agents Fan Page Works
I’ve never been much of a Facebook evangelist. I know you’re out there, and I respect that, but I’ve just never seen the WHAM that makes me understand the business value of what Facebook really represents for a company. I got a clearer picture today with the fan page Read more »
Sometimes Kool-Aid Is Okay
You’ve heard the variations on the phrase “Drinking the Kool-Aid”. People boasting that they didn’t, people criticising others for doing so. Ragging on someone, even, for drinking their own Kool-Aid. I want to take a moment to draw a very important distinction between blind, sheep-like following or zealotism and true Read more »
Our Responsibility To Our Communities
A barn raising is a community effort. It’s something that’s done to aid a family – often more than one – with one of the most labor-intensive and expensive parts of getting settled domestically. It’s something that’s built collectively, because it’s an impossible task for just one person (or even Read more »
The Difference Between Hard and Hard Work
I think I’m going to end up repeating myself again, but I’m not sure I can help it. One of the frustrations I have with the discussions that swirl around social media is that there’s a big, big difference between something that’s difficult, and something that takes work. Social media Read more »
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