Comments on: Remember This is All Opt-In http://www.brasstackthinking.com/2009/07/remember-this-is-all-opt-in/ Make Things Happen Thu, 29 Jul 2010 17:40:33 +0000 http://wordpress.org/?v=3623 hourly 1 By: Weekly Social Links: August 2, 2009 | UpYourSocial http://www.brasstackthinking.com/2009/07/remember-this-is-all-opt-in/comment-page-1/#comment-5159 Weekly Social Links: August 2, 2009 | UpYourSocial Sun, 02 Aug 2009 21:20:41 +0000 http://altitudebranding.com/?p=698#comment-5159 [...] Remember This is All Opt-In | Altitude Branding | Brand Elevation through Social Media [...] [...] Remember This is All Opt-In | Altitude Branding | Brand Elevation through Social Media [...]

]]> By: Francine Watkins http://www.brasstackthinking.com/2009/07/remember-this-is-all-opt-in/comment-page-1/#comment-5121 Francine Watkins Fri, 31 Jul 2009 09:29:08 +0000 http://altitudebranding.com/?p=698#comment-5121 I've just been introduced to social media. I came kicking and screaming. I find myself in the world of the "overwhelmed." Now, before I create my own blog, I need to grasp what makes a great one. Your magnificently worded message -- clear, concise, thought-provoking, not only emphasizes my freedom regarding how, why -- and if I participate in various social media, but it also gives me a magnificent example of what an an outstanding blog looks like. Yours was indeed, a "positive experience, filled with valuable information" -- well worth my time and attention. Thank you. I’ve just been introduced to social media. I came kicking and screaming. I find myself in the world of the “overwhelmed.” Now, before I create my own blog, I need to grasp what makes a great one. Your magnificently worded message — clear, concise, thought-provoking, not only emphasizes my freedom regarding how, why — and if I participate in various social media, but it also gives me a magnificent example of what an an outstanding blog looks like. Yours was indeed, a “positive experience, filled with valuable information” — well worth my time and attention. Thank you.

]]> By: DJ Waldow http://www.brasstackthinking.com/2009/07/remember-this-is-all-opt-in/comment-page-1/#comment-5094 DJ Waldow Thu, 30 Jul 2009 13:54:07 +0000 http://altitudebranding.com/?p=698#comment-5094 Amber: I wanted to jump in from the email marketing perspective. It's funny, when I saw that the title included "opt-in" and the image was a big ass "unsubscribe" I got a bit giddy. Yeah, dorky I know, but I get pumped about email marketing. My wife would tell you that I go a bit overboard. But I love it. Anyway, as you know the term "opt-in" is a biggie when it comes to email marketing. We talk to clients all the time about respecting the subscriber. Send consumers relevant, timely, targeted email that they asked for. But also, make it easy for them to unsubscribe. Make it easy to opt-in, opt-down,opt-out. Your choice. I realize that some SM tools like Twitter and blogs are a bit more pull vs push (for email), but in my opinion the same rules apply. Agree? DJ Waldow Director of Community at Blue Sky Factory @djwaldow Amber:

I wanted to jump in from the email marketing perspective. It’s funny, when I saw that the title included “opt-in” and the image was a big ass “unsubscribe” I got a bit giddy. Yeah, dorky I know, but I get pumped about email marketing. My wife would tell you that I go a bit overboard. But I love it.

Anyway, as you know the term “opt-in” is a biggie when it comes to email marketing. We talk to clients all the time about respecting the subscriber. Send consumers relevant, timely, targeted email that they asked for. But also, make it easy for them to unsubscribe. Make it easy to opt-in, opt-down,opt-out. Your choice.

I realize that some SM tools like Twitter and blogs are a bit more pull vs push (for email), but in my opinion the same rules apply.

Agree?

DJ Waldow
Director of Community at Blue Sky Factory
@djwaldow

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