And with each new tool bubble, there crops up a bunch of experts. The marketing spin on these experts though is, “We’re all just learning how to apply this wonderful new crap.” Yeah, I have that much patience with that as well.

From someone who has said, “Yes, I can do that” in almost every job interview regardless of what was asked, “yes, I can do that” on every client request after my “corporate” career and has been faking every skill-acquisition throughout his entire technology career, THANK YOU. (I have an English degree and considered by my clients as a tech guru of sorts… and I am aware of the irony here.. Thank God for Google!!)

Thank you for smacking down the idea that “learning social media” is somehow the nobel and responsibility-free way of applying new tools that are perpetually in self-prescribed beta. It’s all just human communication. Instead of talking into cans connected by strings, we’re doing it in spaces like Twitter and Facebook. Ok, so? What’s the difference? Technology changes; people don’t. (No, really argue that all you want but my study of literature will prove you dead wrong every single time.)

Stealing from Nike, my message to social media experts/gurus/students: “Just do it.” And shut up about it while you do, ok? Us geezers who have seen the last wave and the wave before that are tired of the wining about how “new” stuff is and how everyone is learning blah, blah, blah. You’re not any different than the folks who learned the last skill running through businessland. Just do it

And with each new tool bubble, there crops up a bunch of experts. The marketing spin on these experts though is, “We’re all just learning how to apply this wonderful new crap.” Yeah, I have that much patience with that as well.

From someone who has said, “Yes, I can do that” in almost every job interview regardless of what was asked, “yes, I can do that” on every client request after my “corporate” career and has been faking every skill-acquisition throughout his entire technology career, THANK YOU. (I have an English degree and considered by my clients as a tech guru of sorts… and I am aware of the irony here.. Thank God for Google!!)

Thank you for smacking down the idea that “learning social media” is somehow the nobel and responsibility-free way of applying new tools that are perpetually in self-prescribed beta. It’s all just human communication. Instead of talking into cans connected by strings, we’re doing it in spaces like Twitter and Facebook. Ok, so? What’s the difference? Technology changes; people don’t. (No, really argue that all you want but my study of literature will prove you dead wrong every single time.)

Stealing from Nike, my message to social media experts/gurus/students: “Just do it.” And shut up about it while you do, ok? Us geezers who have seen the last wave and the wave before that are tired of the wining about how “new” stuff is and how everyone is learning blah, blah, blah. You’re not any different than the folks who learned the last skill running through businessland. Just do it