The Social Media Team Ebook

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buildingasocialmediateam_coverA while back, I wrote a series of posts about building and organizing a social media team. They were a popular bunch, and I was asked a few times to put them into an e-book. I’m finally getting around to that for you. Just click the image, and download the PDF.

This isn’t a short read (about 30 pages) because it’s all the posts smashed into one document. But it puts them all in one place, and hopefully gives you a go-to resource – for your work, your boss, your clients.

I’m hopeful it’s helpful to you as you do some real, actionable planning in your companies. And if you have ideas about how to make it better, please share them.

As a quick recap, the book covers:

  • Why you might need a team
  • Assembling the team
  • Sorting out some roles and responsibilities
  • Listening tools and ideas
  • Participation tools and ideas
  • Communicating and reporting back within the team
  • A case study on how Humana has built their team

I’d love it if you’d download it, share it liberally, tell your friends. It’s free. And do share your feedback or ideas for additions or improvements. What have I left out?  My email’s right in the sidebar, or you can always find me on Twitter (that’s in the sidebar too).

Happy reading!

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  • http://www.david.nu David Nilsson

    Really nice! Answers alot of the questions I’ve had about social media! Great work!

  • http://www.siegelagency.com kristin

    This is fantastic – thank you for taking the time to create this and share it so freely :)

  • http://www.siegelagency.com kristin

    This is fantastic – thank you for taking the time to create this and share it so freely :)

  • Tia Martinson

    I read this yesterday. It is a must read for all of my clients (business owners and Non Profit execs.)
    Thank you!

  • Tia Martinson

    I read this yesterday. It is a must read for all of my clients (business owners and Non Profit execs.)
    Thank you!

  • http://www.robntbusinesssolutions.com Theresa

    Thanks for putting the ebook together. I downloaded it, and hope to read it tomorrow. There doesn’t seem to be enough time in a day to visit blogs, read and do all the other things in life we need to do. Tonight I am working on bookmarking sites. So back to the task…since I got sidetracked with your download. (wry smile)

  • http://www.robntbusinesssolutions.com Theresa

    Thanks for putting the ebook together. I downloaded it, and hope to read it tomorrow. There doesn’t seem to be enough time in a day to visit blogs, read and do all the other things in life we need to do. Tonight I am working on bookmarking sites. So back to the task…since I got sidetracked with your download. (wry smile)

  • http://rickmorganconsulting.com/blog Rick Morgan

    Amber, this is a wonderful resource. Many really struggle with these issues and your guide is “on point”. You have had a big influence in my social web journey and for that I say, Thanks.

  • http://rickmorganconsulting.com/blog Rick Morgan

    Amber, this is a wonderful resource. Many really struggle with these issues and your guide is “on point”. You have had a big influence in my social web journey and for that I say, Thanks.

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    Have Dog, Will Travel: Tips For Taking Your Pet On The Road
    Nov 19, 2007 If your pet is small, like Norm, look for an FAA carry-on approved crate. Contrary to its popular usage, Norm has come to find his crate a safe place – he goes

  • http://tomhumbarger.wordpress.com Tom Humbarger

    Thanks Amber, this is a great compilation of tips and best practices. I’ll definitely share it with my network.

    Tom Humbarger

  • http://tomhumbarger.wordpress.com Tom Humbarger

    Thanks Amber, this is a great compilation of tips and best practices. I’ll definitely share it with my network.

    Tom Humbarger

  • Barry Peters

    Really good advice for many of the issues we’re struggling with!

  • Barry Peters

    Really good advice for many of the issues we’re struggling with!

  • http://laurenindvik.wordpress.com Lauren

    Amber,

    Thank you for sharing this with your readers. I recently put together a social media strategy ‘book’ at TheStreet.com and your influence is obvious throughout. I had vague ideas of making an inter-departmental Social Media Team but your ebook helped me really solidify my vision.

    Lauren
    @laureni

  • http://laurenindvik.wordpress.com Lauren

    Amber,

    Thank you for sharing this with your readers. I recently put together a social media strategy ‘book’ at TheStreet.com and your influence is obvious throughout. I had vague ideas of making an inter-departmental Social Media Team but your ebook helped me really solidify my vision.

    Lauren
    @laureni

  • http://www.socialmediablogster.com Doug Firebaugh

    Great ebook wow and useful resource- thank you!

  • http://www.socialmediablogster.com Doug Firebaugh

    Great ebook wow and useful resource- thank you!

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  • http://automatedsocialnetworking.com Robert Portman

    This will be a very useful e-book.. Thanks Amber.. It’s such a owner to have this..

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