A while back, I wrote a series of posts about building and organizing a social media team. They were a popular bunch, and I was asked a few times to put them into an e-book. I’m finally getting around to that for you. Just click the image, and download the PDF.
This isn’t a short read (about 30 pages) because it’s all the posts smashed into one document. But it puts them all in one place, and hopefully gives you a go-to resource – for your work, your boss, your clients.
I’m hopeful it’s helpful to you as you do some real, actionable planning in your companies. And if you have ideas about how to make it better, please share them.
As a quick recap, the book covers:
- Why you might need a team
- Assembling the team
- Sorting out some roles and responsibilities
- Listening tools and ideas
- Participation tools and ideas
- Communicating and reporting back within the team
- A case study on how Humana has built their team
I’d love it if you’d download it, share it liberally, tell your friends. It’s free. And do share your feedback or ideas for additions or improvements. What have I left out? My email’s right in the sidebar, or you can always find me on Twitter (that’s in the sidebar too).
Happy reading!
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Amber Naslund (@ambercadabra on Twitter) is a communications and business strategist and the Director of Community for 
Tamsen McMahon (@tamadear on Twitter) is a communications and branding strategist who consults, writes, and speaks in service of helping people and organizations make change happen. She’s the Director of Digital and Strategic Initiatives at 
{ 31 comments }
Amber
Fantastic ebook! Will share and use as reference!
This is great and will help leverage my proposed social media strategy to my company’s directors. Thanks Amber!
Once again you’ve outdone yourself with this awesome resource. You are the definition of community building. Thanks Amber~
Amber, you are simply amazing and inspiring! Thank you.
Timely since working with an organization that needs to develop such a team. Thanks!
Great eBook. Had a few people ask for a good place to start when trying to find reading material that explains social media.
Thanks for the great compilation, in page 14 of the ebook you can also include the following resources
Samepoint.com – track mentions of your keywords, brands names in social media
Trackur.com – social media reputation management
Filtrbox.com – real time social media monitoring
Free social media monitoring tools
http://takemetoyourleader.com/2009/03/24/free-social-media-monitoring-tools/
Two words: You rock! Just when I was about to start helping one of my clients to assemble his team!
Hey Amber,
This is a great read containing a ton of valuable information. Thank you for putting it together!
Brandon
@bchesnutt
Very useful for when I start my new job next week and educate them on social media — thanks!
@johncarson / @greenscroll
This is a great read, Amber. Thanks for putting it all together in one place.
This sounds like a fantastic resource! Thank you so much for making it available and free; I’m absolutely looking forward to reading it!
Amber, Thank you for a great e-book. So much value.. Again a big thanks.
My smallbiz folk will get great value out it and I will share it big time.
You are doing great work for Radian6 I hope they know that…
@smallbiztwit
Good e-book. Can’t wait for the movie.
Very nice primer with some great suggestions. Well done.
Steve
Thank you! Really great and precious information. Sharing with everyone I can.
If I have something to add will write you.
@OlenaKoval
Very timely. Thank you very much.
Will definitely share.
Robin
Thank you for sharing this resource! Sometimes you feel like you are the only one leading the charge so I think this is a great tool for several people to help engage and grow their team. I know I will add pieces of it to my social media “toolkit” … thanks for sharing!
Kerianne
@acraKA
Amber, once again you’ve provided a great resource to those of out there trying to make this happen every day. And I’m duly honored to have Humana’s case study included!
Thanks for giving us the chance to let *our* story become a part of *your* story!
Thanks Amber, great resources! I definitely will come back.
Thanks for the resources! It is great!
Really nice! Answers alot of the questions I’ve had about social media! Great work!
This is fantastic – thank you for taking the time to create this and share it so freely
I read this yesterday. It is a must read for all of my clients (business owners and Non Profit execs.)
Thank you!
Thanks for putting the ebook together. I downloaded it, and hope to read it tomorrow. There doesn’t seem to be enough time in a day to visit blogs, read and do all the other things in life we need to do. Tonight I am working on bookmarking sites. So back to the task…since I got sidetracked with your download. (wry smile)
Amber, this is a wonderful resource. Many really struggle with these issues and your guide is “on point”. You have had a big influence in my social web journey and for that I say, Thanks.
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Thanks Amber, this is a great compilation of tips and best practices. I’ll definitely share it with my network.
Tom Humbarger
Really good advice for many of the issues we’re struggling with!
Amber,
Thank you for sharing this with your readers. I recently put together a social media strategy ‘book’ at TheStreet.com and your influence is obvious throughout. I had vague ideas of making an inter-departmental Social Media Team but your ebook helped me really solidify my vision.
Lauren
@laureni
Great ebook wow and useful resource- thank you!
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