The Social Media Team Ebook

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buildingasocialmediateam_coverA while back, I wrote a series of posts about building and organizing a social media team. They were a popular bunch, and I was asked a few times to put them into an e-book. I’m finally getting around to that for you. Just click the image, and download the PDF.

This isn’t a short read (about 30 pages) because it’s all the posts smashed into one document. But it puts them all in one place, and hopefully gives you a go-to resource – for your work, your boss, your clients.

I’m hopeful it’s helpful to you as you do some real, actionable planning in your companies. And if you have ideas about how to make it better, please share them.

As a quick recap, the book covers:

  • Why you might need a team
  • Assembling the team
  • Sorting out some roles and responsibilities
  • Listening tools and ideas
  • Participation tools and ideas
  • Communicating and reporting back within the team
  • A case study on how Humana has built their team

I’d love it if you’d download it, share it liberally, tell your friends. It’s free. And do share your feedback or ideas for additions or improvements. What have I left out?  My email’s right in the sidebar, or you can always find me on Twitter (that’s in the sidebar too).

Happy reading!

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  • http://www.cosguru.com Cosmin Ghiurau

    Amber

    Fantastic ebook! Will share and use as reference!

  • http://www.cosguru.com Cosmin Ghiurau

    Amber

    Fantastic ebook! Will share and use as reference!

  • http://www.twitter.com/rwsansom Robert Sansom

    This is great and will help leverage my proposed social media strategy to my company’s directors. Thanks Amber!

  • http://www.twitter.com/rwsansom Robert Sansom

    This is great and will help leverage my proposed social media strategy to my company’s directors. Thanks Amber!

  • http://www.davidebenjamin.com David Benjamin

    Once again you’ve outdone yourself with this awesome resource. You are the definition of community building. Thanks Amber~

  • http://www.davidebenjamin.com David Benjamin

    Once again you’ve outdone yourself with this awesome resource. You are the definition of community building. Thanks Amber~

  • http://SimpleMarketingBlog.com C.B. Whittemore

    Amber, you are simply amazing and inspiring! Thank you.

  • http://SimpleMarketingBlog.com C.B. Whittemore

    Amber, you are simply amazing and inspiring! Thank you.

  • http://www.KolbeMarket.com BarbaraKB

    Timely since working with an organization that needs to develop such a team. Thanks!

  • http://www.KolbeMarket.com BarbaraKB

    Timely since working with an organization that needs to develop such a team. Thanks!

  • http://www.dan-london.com Dan London

    Great eBook. Had a few people ask for a good place to start when trying to find reading material that explains social media.

  • http://www.dan-london.com Dan London

    Great eBook. Had a few people ask for a good place to start when trying to find reading material that explains social media.

  • http://www.socialbopper.com Social Bopper

    Thanks for the great compilation, in page 14 of the ebook you can also include the following resources
    Samepoint.com – track mentions of your keywords, brands names in social media
    Trackur.com – social media reputation management
    Filtrbox.com – real time social media monitoring
    Free social media monitoring tools
    http://takemetoyourleader.com/2009/03/24/free-social-media-monitoring-tools/

  • http://www.socialbopper.com Social Bopper

    Thanks for the great compilation, in page 14 of the ebook you can also include the following resources
    Samepoint.com – track mentions of your keywords, brands names in social media
    Trackur.com – social media reputation management
    Filtrbox.com – real time social media monitoring
    Free social media monitoring tools
    http://takemetoyourleader.com/2009/03/24/free-social-media-monitoring-tools/

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  • http://enlacefiscal.com Antonio Montero

    Two words: You rock! Just when I was about to start helping one of my clients to assemble his team! :D

  • http://enlacefiscal.com Antonio Montero

    Two words: You rock! Just when I was about to start helping one of my clients to assemble his team! :D

  • http://brandonchesnutt.com Brandon Chesnutt

    Hey Amber,

    This is a great read containing a ton of valuable information. Thank you for putting it together!

    Brandon
    @bchesnutt

  • http://brandonchesnutt.com Brandon Chesnutt

    Hey Amber,

    This is a great read containing a ton of valuable information. Thank you for putting it together!

    Brandon
    @bchesnutt

  • http://www.greenscroll.org John Carson

    Very useful for when I start my new job next week and educate them on social media — thanks!

    @johncarson / @greenscroll

  • http://www.greenscroll.org John Carson

    Very useful for when I start my new job next week and educate them on social media — thanks!

    @johncarson / @greenscroll

  • http://getstimulustoday.com Matches Malone

    This is a great read, Amber. Thanks for putting it all together in one place.

  • http://getstimulustoday.com Matches Malone

    This is a great read, Amber. Thanks for putting it all together in one place.

  • JoannaK

    This sounds like a fantastic resource! Thank you so much for making it available and free; I’m absolutely looking forward to reading it!

  • JoannaK

    This sounds like a fantastic resource! Thank you so much for making it available and free; I’m absolutely looking forward to reading it!

  • http://www.smallbiztwit.info Steven Moore

    Amber, Thank you for a great e-book. So much value.. Again a big thanks.
    My smallbiz folk will get great value out it and I will share it big time.
    You are doing great work for Radian6 I hope they know that…

    @smallbiztwit

  • Gene Brady

    Good e-book. Can’t wait for the movie.

  • http://www.smallbiztwit.info Steven Moore

    Amber, Thank you for a great e-book. So much value.. Again a big thanks.
    My smallbiz folk will get great value out it and I will share it big time.
    You are doing great work for Radian6 I hope they know that…

    @smallbiztwit

  • Gene Brady

    Good e-book. Can’t wait for the movie.

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  • http://www.expedientmeans.com Steve Furman

    Very nice primer with some great suggestions. Well done.

    Steve

  • http://www.expedientmeans.com Steve Furman

    Very nice primer with some great suggestions. Well done.

    Steve

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  • Olena Koval

    Thank you! Really great and precious information. Sharing with everyone I can.
    If I have something to add will write you.

    @OlenaKoval

  • Olena Koval

    Thank you! Really great and precious information. Sharing with everyone I can.
    If I have something to add will write you.

    @OlenaKoval

  • Robin Sheresehvsky

    Very timely. Thank you very much.
    Will definitely share.
    Robin

  • Robin Sheresehvsky

    Very timely. Thank you very much.
    Will definitely share.
    Robin

  • Kerianne

    Thank you for sharing this resource! Sometimes you feel like you are the only one leading the charge so I think this is a great tool for several people to help engage and grow their team. I know I will add pieces of it to my social media “toolkit” … thanks for sharing!

    Kerianne
    @acraKA

  • Kerianne

    Thank you for sharing this resource! Sometimes you feel like you are the only one leading the charge so I think this is a great tool for several people to help engage and grow their team. I know I will add pieces of it to my social media “toolkit” … thanks for sharing!

    Kerianne
    @acraKA

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  • http://crumpleitup.com/blog Greg Matthews

    Amber, once again you’ve provided a great resource to those of out there trying to make this happen every day. And I’m duly honored to have Humana’s case study included!
    Thanks for giving us the chance to let *our* story become a part of *your* story!

  • http://crumpleitup.com/blog Greg Matthews

    Amber, once again you’ve provided a great resource to those of out there trying to make this happen every day. And I’m duly honored to have Humana’s case study included!
    Thanks for giving us the chance to let *our* story become a part of *your* story!

  • http://www.richardalois.com RichardAlois

    Thanks Amber, great resources! I definitely will come back.

  • http://www.richardalois.com RichardAlois

    Thanks Amber, great resources! I definitely will come back.

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  • http://hunchfree.com/blog/ ann

    Thanks for the resources! It is great!

  • http://hunchfree.com/blog/ ann

    Thanks for the resources! It is great!

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  • http://www.david.nu David Nilsson

    Really nice! Answers alot of the questions I’ve had about social media! Great work!

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