I love the way you write and crystallize what so many of us are thinking. We have a scoreboard mentality- # of followers, popularity, etc instead of focusing on actually strengthening the relationships we’ve initially developed.

Great leaders don’t worry about how many people are following. They’re too busy leading to notice.

I love the way you write and crystallize what so many of us are thinking. We have a scoreboard mentality- # of followers, popularity, etc instead of focusing on actually strengthening the relationships we’ve initially developed.

Great leaders don’t worry about how many people are following. They’re too busy leading to notice.

I think there is a point, though, where influencers become so big that they have to draw a line for themselves. Take, for example, pitches to bloggers. I wonder how many pitches someone like Chris Brogan gets each day to review a book or try a product that he or she has never heard of, or not an enthusiast of. Wouldn’t it be better to approach the true enthusiasts of your brand, no matter how big they are, because they have actual interest invested in your company and product? And that enthusiasm is likely more contagious and effective from a true loyal fan than it is from a person who hardly knows your product and was pitched to.

If you remain passionate and focused long enough you probably do become an influencer in the larger sense of the word, but, like I said, we all leave a mark somewhere. So, maybe we really can’t be one without the other.

Ooo, I argued myself full circle.