http://www.brasstackthinking.com/2009/11/critics-and-evangelists-a-communication-starter/ Make Things Happen Wed, 08 Feb 2012 10:55:00 +0000 hourly 1 http://www.brasstackthinking.com/2009/11/critics-and-evangelists-a-communication-starter/comment-page-1/#comment-10160 Steven Mon, 04 Jan 2010 15:23:34 +0000 http://altitudebranding.com/?p=843#comment-10160 In my shop (over 12,000 people) I've found that the most challenging us-vs.-them conversations are between technical evangelists who see the (especially internal) collaboration tools as being (a) the whole of social media and (b) the cure for all organizational ills - and the social media strategists who see SM as a tool among many tools for engaging/informing/tapping into both internal and external stakeholders. (I'm in the latter category.) Maybe it's because the languages we speak are actually so close together - but the objectives we're pursuing are distinct - that the gaps between our discourses seem so difficult to bridge. Any thoughts? In my shop (over 12,000 people) I’ve found that the most challenging us-vs.-them conversations are between technical evangelists who see the (especially internal) collaboration tools as being (a) the whole of social media and (b) the cure for all organizational ills – and the social media strategists who see SM as a tool among many tools for engaging/informing/tapping into both internal and external stakeholders. (I’m in the latter category.) Maybe it’s because the languages we speak are actually so close together – but the objectives we’re pursuing are distinct – that the gaps between our discourses seem so difficult to bridge. Any thoughts?

]]> http://www.brasstackthinking.com/2009/11/critics-and-evangelists-a-communication-starter/comment-page-1/#comment-22908 Steven Mon, 04 Jan 2010 15:23:00 +0000 http://altitudebranding.com/?p=843#comment-22908 In my shop (over 12,000 people) I've found that the most challenging us-vs.-them conversations are between technical evangelists who see the (especially internal) collaboration tools as being (a) the whole of social media and (b) the cure for all organizational ills - and the social media strategists who see SM as a tool among many tools for engaging/informing/tapping into both internal and external stakeholders. (I'm in the latter category.) Maybe it's because the languages we speak are actually so close together - but the objectives we're pursuing are distinct - that the gaps between our discourses seem so difficult to bridge. Any thoughts? In my shop (over 12,000 people) I’ve found that the most challenging us-vs.-them conversations are between technical evangelists who see the (especially internal) collaboration tools as being (a) the whole of social media and (b) the cure for all organizational ills – and the social media strategists who see SM as a tool among many tools for engaging/informing/tapping into both internal and external stakeholders. (I’m in the latter category.) Maybe it’s because the languages we speak are actually so close together – but the objectives we’re pursuing are distinct – that the gaps between our discourses seem so difficult to bridge. Any thoughts?

]]> http://www.brasstackthinking.com/2009/11/critics-and-evangelists-a-communication-starter/comment-page-1/#comment-8048 The Four Spheres Of Social Media Strategy | Social Media Explorer Wed, 18 Nov 2009 10:02:21 +0000 http://altitudebranding.com/?p=843#comment-8048 [...] Critics and Evangelists: A Communication Starter (altitudebranding.com) [...] [...] Critics and Evangelists: A Communication Starter (altitudebranding.com) [...]

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