Wow. A friend (thanks, Ron) sent me today his collection of social media job descriptions that are popping up across the web as more and more companies jump on board the hype train. Needless to say, many of them are underwhelming. Alarming at worst, eliciting a sigh at best. And Read more »
How many times have you asked this, or heard it asked? Yes, but who OWNS social media? Is it marketing? PR? Customer service? My answer? Yes. You see, we’ve gotten so very matrixed and hierarchical in our approach to accountability and leadership (in everything, not just social media). We’ve told Read more »
There are so many discussions swirling around social media measurement these days, and the discussions I’ve had recently at conferences have reinforced the fact that as a whole, measurement of communication is incomplete at best. We’re not satisfied with what’s available to us in terms of proving the value of Read more »
A huge, huge barrier to adoption of social media is the Us vs. Them mentality. The notion that “they” are preventing us from implementing the social media strategy we want. Or that “they” are a bunch of time-wasters who don’t understand business value and want to upset the apple cart Read more »
It’s really important that we talk more about failures in social media if we’re ever going to shine true, tangible light on what’s working and what’s not. I know there are lots of you out there that agree. But there’s an important distinction to be made. When we reference social Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.
(Or, download a free chapter here.)
Want energy? Enthusiasm and passion? Perspective from a seasoned professional? Concrete and actionable content about social media and business without the fluff and hype? I'm just the speaker for you.