Comments on: Social Media is a Co-Op http://www.brasstackthinking.com/2009/11/social-media-is-a-co-op/ Make Things Happen Wed, 08 Feb 2012 10:55:00 +0000 hourly 1 By: Tom Martin http://www.brasstackthinking.com/2009/11/social-media-is-a-co-op/comment-page-1/#comment-8058 Tom Martin Wed, 18 Nov 2009 13:27:57 +0000 http://altitudebranding.com/?p=849#comment-8058 Amber, I kind of agree. The idea that social media and usage of social media should flow through the entire org is correct IMHO. However, the reality of corp america is that it has to live somewhere. It has to have a budget line and most importantly, it has to be item #1-5 on someone's daily to-do list. Otherwise, it falls victim to "not my job" and "dude i just ran out of hours today." So it starts off with a bang, like most new programs in any company, but after time it falls victim to "next shiny object" syndrome and the whole effort starts to fall apart. My 02. @TomMartin Amber,

I kind of agree. The idea that social media and usage of social media should flow through the entire org is correct IMHO. However, the reality of corp america is that it has to live somewhere. It has to have a budget line and most importantly, it has to be item #1-5 on someone’s daily to-do list. Otherwise, it falls victim to “not my job” and “dude i just ran out of hours today.” So it starts off with a bang, like most new programs in any company, but after time it falls victim to “next shiny object” syndrome and the whole effort starts to fall apart.

My 02.
@TomMartin

]]> By: Tom Martin http://www.brasstackthinking.com/2009/11/social-media-is-a-co-op/comment-page-1/#comment-22942 Tom Martin Wed, 18 Nov 2009 13:27:00 +0000 http://altitudebranding.com/?p=849#comment-22942 Amber, I kind of agree. The idea that social media and usage of social media should flow through the entire org is correct IMHO. However, the reality of corp america is that it has to live somewhere. It has to have a budget line and most importantly, it has to be item #1-5 on someone's daily to-do list. Otherwise, it falls victim to "not my job" and "dude i just ran out of hours today." So it starts off with a bang, like most new programs in any company, but after time it falls victim to "next shiny object" syndrome and the whole effort starts to fall apart. My 02. @TomMartin Amber,

I kind of agree. The idea that social media and usage of social media should flow through the entire org is correct IMHO. However, the reality of corp america is that it has to live somewhere. It has to have a budget line and most importantly, it has to be item #1-5 on someone’s daily to-do list. Otherwise, it falls victim to “not my job” and “dude i just ran out of hours today.” So it starts off with a bang, like most new programs in any company, but after time it falls victim to “next shiny object” syndrome and the whole effort starts to fall apart.

My 02.
@TomMartin

]]> By: Social Media in Law Enforcement: From Hierarchy to Collaborative | The Crime Map http://www.brasstackthinking.com/2009/11/social-media-is-a-co-op/comment-page-1/#comment-7759 Social Media in Law Enforcement: From Hierarchy to Collaborative | The Crime Map Thu, 12 Nov 2009 12:05:06 +0000 http://altitudebranding.com/?p=849#comment-7759 [...] This Cops 2.0 post I wrote recently highlights what may be the scariest aspect of social media: the need to give up control. Social media is neither vertical nor horizontal, Amber Naslund writes: It’s a business model that – if deployed well – permeates the very structure and practice of a business. It doesn’t just trickle down a spreadsheet into someone’s budget or list of accomplishments. It’s not a checklist. [...] [...] This Cops 2.0 post I wrote recently highlights what may be the scariest aspect of social media: the need to give up control. Social media is neither vertical nor horizontal, Amber Naslund writes: It’s a business model that – if deployed well – permeates the very structure and practice of a business. It doesn’t just trickle down a spreadsheet into someone’s budget or list of accomplishments. It’s not a checklist. [...]

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