Comments on: Relationships Aren’t Universal http://www.brasstackthinking.com/2009/12/relationships-arent-universal/ Make Things Happen Wed, 08 Feb 2012 10:55:00 +0000 hourly 1 By: Jeremy Fischer http://www.brasstackthinking.com/2009/12/relationships-arent-universal/comment-page-1/#comment-14061 Jeremy Fischer Mon, 08 Mar 2010 19:49:26 +0000 http://altitudebranding.com/?p=927#comment-14061 Amber, First, let me apologize for not commenting on this much, much sooner. As I was the one that (apparently) inspired the deeper thought, I really should have responded by now. However, when you posted this in Dec. 2009, I was re-evaluating/converting my blog. The blog is still at the same URL, but now it's a Daddy Blog. I have a 2-yr. old and a flip camera. So I decided to put those, plus my writing ability to good use. I still write about SM when the mood strikes me, but the blog isn't devoted solely to that any longer. Needless to say, I just realized they you linked to my blog. Thank you so much for the link. I always appreciate it. I will still be reading/commenting here everyday. I just wanted to alert you, in case any of your readers clicked on the link to my blog and thought, "what the?" You're the best. Take care. Jeremy Amber,

First, let me apologize for not commenting on this much, much sooner. As I was the one that (apparently) inspired the deeper thought, I really should have responded by now.

However, when you posted this in Dec. 2009, I was re-evaluating/converting my blog. The blog is still at the same URL, but now it’s a Daddy Blog. I have a 2-yr. old and a flip camera. So I decided to put those, plus my writing ability to good use.

I still write about SM when the mood strikes me, but the blog isn’t devoted solely to that any longer. Needless to say, I just realized they you linked to my blog.

Thank you so much for the link. I always appreciate it. I will still be reading/commenting here everyday. I just wanted to alert you, in case any of your readers clicked on the link to my blog and thought, “what the?”

You’re the best. Take care.

Jeremy

]]> By: Jeremy Fischer http://www.brasstackthinking.com/2009/12/relationships-arent-universal/comment-page-1/#comment-23249 Jeremy Fischer Mon, 08 Mar 2010 19:49:00 +0000 http://altitudebranding.com/?p=927#comment-23249 Amber, First, let me apologize for not commenting on this much, much sooner. As I was the one that (apparently) inspired the deeper thought, I really should have responded by now. However, when you posted this in Dec. 2009, I was re-evaluating/converting my blog. The blog is still at the same URL, but now it's a Daddy Blog. I have a 2-yr. old and a flip camera. So I decided to put those, plus my writing ability to good use. I still write about SM when the mood strikes me, but the blog isn't devoted solely to that any longer. Needless to say, I just realized they you linked to my blog. Thank you so much for the link. I always appreciate it. I will still be reading/commenting here everyday. I just wanted to alert you, in case any of your readers clicked on the link to my blog and thought, "what the?" You're the best. Take care. Jeremy Amber,

First, let me apologize for not commenting on this much, much sooner. As I was the one that (apparently) inspired the deeper thought, I really should have responded by now.

However, when you posted this in Dec. 2009, I was re-evaluating/converting my blog. The blog is still at the same URL, but now it’s a Daddy Blog. I have a 2-yr. old and a flip camera. So I decided to put those, plus my writing ability to good use.

I still write about SM when the mood strikes me, but the blog isn’t devoted solely to that any longer. Needless to say, I just realized they you linked to my blog.

Thank you so much for the link. I always appreciate it. I will still be reading/commenting here everyday. I just wanted to alert you, in case any of your readers clicked on the link to my blog and thought, “what the?”

You’re the best. Take care.

Jeremy

]]> By: Lucy Beer http://www.brasstackthinking.com/2009/12/relationships-arent-universal/comment-page-1/#comment-9886 Lucy Beer Fri, 25 Dec 2009 19:13:21 +0000 http://altitudebranding.com/?p=927#comment-9886 "Building relationships" (whatever that ends up meaning) is just another way businesses are trying to measure ROI in social media. But there's nothing less fun than knowing you're talking to someone who's trying to measure the cash value of your conversation! There's also not many real people who think they have a 'relationship' with a 'brand' or a 'company.' Most people have relationships with other people. So I think businesses should feel free to measure the heck out of the ROI on their 'business' profiles where they do more of the selling and where people know they are interacting with A Company (rather than a human), and so have different expectations (which are more transactional- they expect to be goaded into the sales funnel with discounts, promotions, etc). But I think businesses should have additional social profiles where they let their employees act as the real humans they are in social media - transparently on behalf of the company - but interacting as it is appropriate according to the situation. Provide customer service, give a discount, or have a friendly chat etc - whatever seems appropriate. Sure, track it and see what happens, but don't breathe down their necks about ROI. Real people (i.e. potential customers) don't want to be measured or have a value placed on their heads, so ironically, to get the best ROI in social media, businesses will have to actually care less about it than they currently do. I'm not saying they should participate aimlessly - certainly have goals etc but more human-centered ones where the value is placed on the quality of interaction rather than the monetary value derived from it. It's a bit of a Zen koan, but I believe the companies that are least attached to the "ROI" will actually achieve the most. .-= Lucy Beer´s last blog ..<a href="http://feedproxy.google.com/~r/webtrainingwheels/bPWa/~3/N3ChfJuly1M/" rel="nofollow">10 Tips For Integrating Social Media Into Your Marketing Mix</a> =-. “Building relationships” (whatever that ends up meaning) is just another way businesses are trying to measure ROI in social media. But there’s nothing less fun than knowing you’re talking to someone who’s trying to measure the cash value of your conversation!
There’s also not many real people who think they have a ‘relationship’ with a ‘brand’ or a ‘company.’ Most people have relationships with other people. So I think businesses should feel free to measure the heck out of the ROI on their ‘business’ profiles where they do more of the selling and where people know they are interacting with A Company (rather than a human), and so have different expectations (which are more transactional- they expect to be goaded into the sales funnel with discounts, promotions, etc). But I think businesses should have additional social profiles where they let their employees act as the real humans they are in social media – transparently on behalf of the company – but interacting as it is appropriate according to the situation. Provide customer service, give a discount, or have a friendly chat etc – whatever seems appropriate. Sure, track it and see what happens, but don’t breathe down their necks about ROI. Real people (i.e. potential customers) don’t want to be measured or have a value placed on their heads, so ironically, to get the best ROI in social media, businesses will have to actually care less about it than they currently do. I’m not saying they should participate aimlessly – certainly have goals etc but more human-centered ones where the value is placed on the quality of interaction rather than the monetary value derived from it. It’s a bit of a Zen koan, but I believe the companies that are least attached to the “ROI” will actually achieve the most.
.-= Lucy Beer´s last blog ..10 Tips For Integrating Social Media Into Your Marketing Mix =-.

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