Sometimes, the value in a business endeavor isn’t about what goes up – like revenue – but what goes DOWN, like costs. Social media can have some very clear efficiencies, most heavily on the customer service side, but also in areas like training or communications. Let’s have a look. Cost Read more »
Displaying all posts for January, 2010
Practical Social Media Measurement: Leads, Conversions, Sales
One of the chief things that managers seem to want is the ability to draw lines and connect dots between their social media participation and sales (or other conversion metrics). There are two ways to do that, and one is much more difficult than the other. Cause and Correlation First Read more »
Practical Social Media Measurement: A New Series
The more comfortable we get about the idea of measuring social media, the more we want to dig into the practical application of it. So I wanted to pen a series that puts a little more hands-on thinking to the practice and process of measuring and analyzing social media. I’m Read more »
Growing Into Leadership
People aren’t born into leadership positions. We usually start in the trenches, as the doers. The bricklayers. The people touching all the parts, from the inside out. We earn the right to lead the projects and the vision by doing the work itself, and doing it well. But therein usually Read more »
Wiring In Social Media Measurement
Businesses that struggle the most with measuring social media are the ones that struggle with measurement, period. Social media isn’t harder to measure than any other area of business. It’s harder to prove causality, but then again, direct and independent causality is awfully hard to prove for any singular event Read more »
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