Comments on: Practical Social Media Measurement: A New Series

By: How To Develop a Social Media Strategy: A Roadmap for Integration — Very Official Blog

Tue, 01 Jun 2010 21:05:13 +0000

[...] Will you be looking primarily at increases in brand mentions? On-site engagement? Branded keyword search activity? More web traffic? Newsletter subscriptions? Pick two primary actions to focus on — they should be in natural alignment with the particular objectives of your social media and parent strategies. For more guidance on what to measure and when, see Amber Naslund’s three step series on social media measurement. [...]

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