http://www.brasstackthinking.com/2010/01/practical-social-media-measurement-a-new-series/ Make Things Happen Thu, 29 Jul 2010 17:18:27 +0000 http://wordpress.org/?v=2415 hourly 1 http://www.brasstackthinking.com/2010/01/practical-social-media-measurement-a-new-series/comment-page-1/#comment-17289 How To Develop a Social Media Strategy: A Roadmap for Integration — Very Official Blog Tue, 01 Jun 2010 21:05:13 +0000 http://altitudebranding.com/?p=1055#comment-17289 [...] Will you be looking primarily at increases in brand mentions? On-site engagement? Branded keyword search activity? More web traffic? Newsletter subscriptions? Pick two primary actions to focus on — they should be in natural alignment with the particular objectives of your social media and parent strategies. For more guidance on what to measure and when, see Amber Naslund’s three step series on social media measurement. [...] [...] Will you be looking primarily at increases in brand mentions? On-site engagement? Branded keyword search activity? More web traffic? Newsletter subscriptions? Pick two primary actions to focus on — they should be in natural alignment with the particular objectives of your social media and parent strategies. For more guidance on what to measure and when, see Amber Naslund’s three step series on social media measurement. [...]

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