How I Made $100K With Twitter

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Sigh.

I know some of you are here for the get-rich quick answer, and if you are, you can stop now. That headline was bait, pure and simple. Sorry. But the claim is true, and I’ll explain.

Today on Twitter’s #SMChat, DJ Waldow asked about professional uses for Twitter and what we got out of it.

In my first year as an independent consultant, I can attribute over $100K in revenue for my business directly to Twitter. How?

  1. I went on Twitter and I followed people who were in industries that interested me, and those that reflected the kind of customers I wanted to have. That was PR and marketing agencies, and mostly mid to larger size brands (because they have money to spend). Twitter is far more about who YOU follow than who follows you.
  2. I talked to them. Said hi. Had lots of conversations about everything from work to cooking to horseback riding to beer and cars and pets and books. All sorts of stuff. Just getting to know people. I spent a couple of hours a day doing this with nothing more than the intention of building relationships and conversation systems with people.
  3. Eventually some of those people became business friends and acquaintances. And when it came time for them to ask what I did, I told them. Without the sales pitch.
  4. If they needed what I did, they said  hey, that’s interesting. Can I email you a couple of questions? They did. We talked.
  5. I wrote proposals. I went on pitches.
  6. I won some work.
  7. I worked my ass off to deliver.
  8. Repeat.

Over the course of a year, it amounted to about $100K in revenue through client work that followed this path, starting with Twitter.

The magic in making money with social media isn’t that the site or social network becomes a revenue center itself. I didn’t sell stuff on Twitter. I gave people access to me and my expertise, and paid attention to when the time might be right to talk business.

That’s the trick here, folks. Social media is rarely the cash register. It’s communication tools that help form the foundation for healthy business relationships that might eventually lead to sales elsewhere. Whether you’re B2B or B2C.

Twitter was just the handshake that got the conversation started. It required an investment of time and effort for me to spend time there and converse without the intent to sell something, and lay the groundwork for trust and relationships. Much like having lunch or going to networking events. I spent time getting to know the people that might eventually be the decision maker for a project that I could be hired for. And when they needed something like what I did, they often thought of me.

It’s that simple, and yet that complex.

There’s no shortcut to success. No formula or checklist that you can complete and be guaranteed results. And in the end, all I’ve done is show you that Twitter is a way to get introduced to people that might want to work with you.

The rest? Well. It’s up to you to do work that’s worth paying for.

[quick point of clarification: I've been working for Radian6 for the last year, and no longer do independent consulting. These are the results from when I was a consultant, and my first year of operation in 2008.]

image credit: Jo Jakeman

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  • http://twtrcoach.com Are Morch

    Great article Amber..

    I think you defined Social Media Marketing in 8 Simple but very powerful points.

    I wrote an article about Sparking Customer Expectations, and it all starts with a simple ‘Hi’ or ‘Hello’… then listen take mental notes, and prepare yourself to deliver the message that not only meet their expectations but exceed their expectations.

    Cheers.. Are
    .-= Are Morch´s last blog ..Social Media Experience 101: Spark Customers Expectations =-.

  • http://twtrcoach.com Are Morch

    Great article Amber..

    I think you defined Social Media Marketing in 8 Simple but very powerful points.

    I wrote an article about Sparking Customer Expectations, and it all starts with a simple ‘Hi’ or ‘Hello’… then listen take mental notes, and prepare yourself to deliver the message that not only meet their expectations but exceed their expectations.

    Cheers.. Are
    .-= Are Morch´s last blog ..Social Media Experience 101: Spark Customers Expectations =-.

  • http://www.annabarcelos.me Anna Barcelos

    Amber:
    What a great post! True affirmation that good old-fashioned elbow grease and relationships are still the way to go. Twitter accelerates that process. When I initially went on Twitter, it was for the same reasons: to get to know people, find out what they are up to, and if business comes out of that, we can talk about it further over coffee or Skype. Worked for me. I found a job as a result of it. I’m a huge advocate of engagement and passion for what you do. The rest always follows!
    .-= Anna Barcelos´s last blog ..Five Confessions of an Integrated Marketing Communications Marketer =-.

    • Amber Naslund

      Anna, you’re always a testament to the good things in this space. Thanks for sharing your experiences, too.

  • http://www.cseven.co.nz Chris Young

    Great post Amber – you have distilled things so well here.

    Hopefully a few of those who think they can make a quick buck off social media give this a read and realise that success is about what you put in, not a formula.

  • http://www.annabarcelos.me Anna Barcelos

    Amber:
    What a great post! True affirmation that good old-fashioned elbow grease and relationships are still the way to go. Twitter accelerates that process. When I initially went on Twitter, it was for the same reasons: to get to know people, find out what they are up to, and if business comes out of that, we can talk about it further over coffee or Skype. Worked for me. I found a job as a result of it. I’m a huge advocate of engagement and passion for what you do. The rest always follows!
    .-= Anna Barcelos´s last blog ..Five Confessions of an Integrated Marketing Communications Marketer =-.

    • Amber Naslund

      Anna, you’re always a testament to the good things in this space. Thanks for sharing your experiences, too.

  • http://www.cseven.co.nz Chris Young

    Great post Amber – you have distilled things so well here.

    Hopefully a few of those who think they can make a quick buck off social media give this a read and realise that success is about what you put in, not a formula.

  • http://www.alamodestuffblog.com Linda @alamodestuff

    Nicely said. It’s actually a lot of work but it pays off if you are consistant. Thanks for sharing!
    .-= Linda @alamodestuff´s last blog ..Bailey [Flickr] =-.

  • http://www.alamodestuffblog.com Linda @alamodestuff

    Nicely said. It’s actually a lot of work but it pays off if you are consistant. Thanks for sharing!
    .-= Linda @alamodestuff´s last blog ..Bailey [Flickr] =-.

  • http://www.creativeace.com/blog CJ

    Amber – you got me. I came over based on the title. I’m not looking for a quick rich scheme, just something that will pay the bills and eventually earn me the big bucks.

    While I agree with what you say, doing is harder. I’m not consistent in the networking in real life or virtually. I like to blame it on my shyness, however, it’s more due to everything. Everything needs to be done right now, this minute. Whether it’s writing for me, commenting on blogs, ghost blogging, creating unique articles, there just doesn’t seem to be enough hours in a day. Throw in just one or two clients and the day really is short.

    Maybe I can’t multitask, but finding time to network and work just don’t always seem to go hand-in-hand, at least not if your are a writer.

    Oh, and hard work, that never bothers me, so long as I can play hard later.

    • Amber Naslund

      CJ, here’s the thing: if you want to pay the bills and eventually earn the big bucks, you’re going to need to fix that networking consistency. Business is driven by people, and you’ll need to make those human engines work if you’re hoping to turn on the cash flow.

      Time is hard to find. But if it’s worthwhile to you to build the career, it’s worth putting in the hours and effort. My days are 12-16 hours long and I find pockets of time wherever I can. It’s not for everyone, but you can’t have it both ways. Success is about trial, error, learning, and effort. Without exception.

  • http://www.creativeace.com/blog CJ

    Amber – you got me. I came over based on the title. I’m not looking for a quick rich scheme, just something that will pay the bills and eventually earn me the big bucks.

    While I agree with what you say, doing is harder. I’m not consistent in the networking in real life or virtually. I like to blame it on my shyness, however, it’s more due to everything. Everything needs to be done right now, this minute. Whether it’s writing for me, commenting on blogs, ghost blogging, creating unique articles, there just doesn’t seem to be enough hours in a day. Throw in just one or two clients and the day really is short.

    Maybe I can’t multitask, but finding time to network and work just don’t always seem to go hand-in-hand, at least not if your are a writer.

    Oh, and hard work, that never bothers me, so long as I can play hard later.

    • Amber Naslund

      CJ, here’s the thing: if you want to pay the bills and eventually earn the big bucks, you’re going to need to fix that networking consistency. Business is driven by people, and you’ll need to make those human engines work if you’re hoping to turn on the cash flow.

      Time is hard to find. But if it’s worthwhile to you to build the career, it’s worth putting in the hours and effort. My days are 12-16 hours long and I find pockets of time wherever I can. It’s not for everyone, but you can’t have it both ways. Success is about trial, error, learning, and effort. Without exception.

  • http://www.ribeeziemedia.com/blog Ricardo Bueno

    It’s the whole concept of: “Relationship before the sale.”

    Great process and great follow up!
    .-= Ricardo Bueno´s last blog ..Send Branded Video E-mails with the Eyejot This! Bookmarklet =-.

  • http://www.ribeeziemedia.com/blog Ricardo Bueno

    It’s the whole concept of: “Relationship before the sale.”

    Great process and great follow up!
    .-= Ricardo Bueno´s last blog ..Send Branded Video E-mails with the Eyejot This! Bookmarklet =-.

  • http://blog.bobbyrettew.com Bobby Rettew

    It is so refreshing to read when professionals are doing two things with Social Media technologies:

    1) Using it to grow and build relationships
    2) Using Social Media technologies effectively to generate business

    People want to talk and interact, want to learn what others are doing, and want to find ways to help. You have done something special and found a great way to articulate your success!

    BR
    .-= Bobby Rettew´s last blog ..Trial lawyers are storytellers as well! =-.

    • Amber Naslund

      Thanks, Bobby. The tech is just the means. The hard part is that it’s not quite as easy to teach people to be subtle yet direct, to be present and attentive, to be interesting and interested. Those are, to me, softer skills that are much harder to illustrate for someone else because they don’t subscribe to a process or checklist or textbook. And they’re the bits where the gold is.

  • http://blog.bobbyrettew.com Bobby Rettew

    It is so refreshing to read when professionals are doing two things with Social Media technologies:

    1) Using it to grow and build relationships
    2) Using Social Media technologies effectively to generate business

    People want to talk and interact, want to learn what others are doing, and want to find ways to help. You have done something special and found a great way to articulate your success!

    BR
    .-= Bobby Rettew´s last blog ..Trial lawyers are storytellers as well! =-.

    • Amber Naslund

      Thanks, Bobby. The tech is just the means. The hard part is that it’s not quite as easy to teach people to be subtle yet direct, to be present and attentive, to be interesting and interested. Those are, to me, softer skills that are much harder to illustrate for someone else because they don’t subscribe to a process or checklist or textbook. And they’re the bits where the gold is.

  • http://www.aboutfreelancewriting.com Anne Wayman

    laughing at myself because I sucked in on the headline too… great job. Wonderful example of how to make something like this ring with truth and serve as a (gentle?) kick in the behind.

    Actually I know a whole bunch of writers who work like the dickens as you say to here, but sometimes… ;)
    .-= Anne Wayman´s last blog ..12 Essential Questions to Ask a Literary Agent Who Offers To Represent You =-.

    • Amber Naslund

      Working like the Dickens isn’t enough. Hard work isn’t about how many hours you put in, it’s about WHERE you put those hours. That’s the trick. I can spend hours spinning my wheels on nothing of value and feel like I’m working hard. The key is finding the effort that yields something, and repeating THAT. But most folks don’t have the self-reflection enough to realize that the “hard work” they’re putting in isn’t yielding anything.

  • http://www.aboutfreelancewriting.com Anne Wayman

    laughing at myself because I sucked in on the headline too… great job. Wonderful example of how to make something like this ring with truth and serve as a (gentle?) kick in the behind.

    Actually I know a whole bunch of writers who work like the dickens as you say to here, but sometimes… ;)
    .-= Anne Wayman´s last blog ..12 Essential Questions to Ask a Literary Agent Who Offers To Represent You =-.

    • Amber Naslund

      Working like the Dickens isn’t enough. Hard work isn’t about how many hours you put in, it’s about WHERE you put those hours. That’s the trick. I can spend hours spinning my wheels on nothing of value and feel like I’m working hard. The key is finding the effort that yields something, and repeating THAT. But most folks don’t have the self-reflection enough to realize that the “hard work” they’re putting in isn’t yielding anything.

  • http://cypressmedia.net/public-relations/ Randall P. Whatley

    Allow me to add another slant to this conversation – public relations. Our company has used Twitter as you mentioned and connected with both traditional media reporters and bloggers that we would have never known otherwise. Following each other led to retweets that led to direct messages that led to phone calls and e-mails. All of this results in the media contacts having a relationship with us for story sources. We get direct access to reporters to represent our clients. It all starts with simply connecting on Twitter and reading tweets than lead to a further affinity.

    • Amber Naslund

      Yep, same concept, different approach. Connecting with people that can create relationships with context and possibility. Good work!

  • http://cypressmedia.net/public-relations/ Randall P. Whatley

    Allow me to add another slant to this conversation – public relations. Our company has used Twitter as you mentioned and connected with both traditional media reporters and bloggers that we would have never known otherwise. Following each other led to retweets that led to direct messages that led to phone calls and e-mails. All of this results in the media contacts having a relationship with us for story sources. We get direct access to reporters to represent our clients. It all starts with simply connecting on Twitter and reading tweets than lead to a further affinity.

    • Amber Naslund

      Yep, same concept, different approach. Connecting with people that can create relationships with context and possibility. Good work!

  • Tina Richardson

    Awesome post Amber. You have brought out that there is no get rich quick scheme. Plus having a plan in mind while showing interest in others first. All this while believing in yourself and your efforts along the way.

  • Tina Richardson

    Awesome post Amber. You have brought out that there is no get rich quick scheme. Plus having a plan in mind while showing interest in others first. All this while believing in yourself and your efforts along the way.

  • http://www.ramseymohsen.com Ramsey Mohsen

    Boom. Love this. Keep doing great stuff Amber.

  • http://www.ramseymohsen.com Ramsey Mohsen

    Boom. Love this. Keep doing great stuff Amber.

  • http://WhatDidEricSay.com Eric Miltsch

    @Amber,

    This line is golden: “Just getting to know people.”

    A lot of people, who may get twitter, don’t get this point.

    I’d bet you would have been able to rack up that 100k without twitter; this tool simply made a portion of your efforts a little easier…

    Thanks for sharing.

    Eric

    • Amber Naslund

      Eric – here’s the thing. Long before Twitter existed, I worked with a team to raise over $60mm for non profit organizations. The philosophies were exactly the same. The tools were more analog. But the intent was there, which meant the results followed. And that wasn’t just me. I learned from amazing people who did it (and still do it) even better than I do. But it’s never, ever about the mechanisms. It’s about the aims, and the people on the other end.

  • http://WhatDidEricSay.com Eric Miltsch

    @Amber,

    This line is golden: “Just getting to know people.”

    A lot of people, who may get twitter, don’t get this point.

    I’d bet you would have been able to rack up that 100k without twitter; this tool simply made a portion of your efforts a little easier…

    Thanks for sharing.

    Eric

    • Amber Naslund

      Eric – here’s the thing. Long before Twitter existed, I worked with a team to raise over $60mm for non profit organizations. The philosophies were exactly the same. The tools were more analog. But the intent was there, which meant the results followed. And that wasn’t just me. I learned from amazing people who did it (and still do it) even better than I do. But it’s never, ever about the mechanisms. It’s about the aims, and the people on the other end.

  • http://www.markshaw.biz Mark Shaw

    Of all the articles I have read about Twitter and earning money, this quite frankly is totally ‘on the money’… As i explain to all my clients, Twitter is just another way to communicate… Its not about selling.. Its about listening, engaging, adding value, becoming a great resource for people, which when done over time, you become known, liked and trusted…

    You are after advocates, people that will refer you, and yes.. its so not a numbers game.. Its about devleoping good relationships with peeps..

    And above all its about having fun, and remembering that it is all about being social…

    Mark Shaw

  • http://www.markshaw.biz Mark Shaw

    Of all the articles I have read about Twitter and earning money, this quite frankly is totally ‘on the money’… As i explain to all my clients, Twitter is just another way to communicate… Its not about selling.. Its about listening, engaging, adding value, becoming a great resource for people, which when done over time, you become known, liked and trusted…

    You are after advocates, people that will refer you, and yes.. its so not a numbers game.. Its about devleoping good relationships with peeps..

    And above all its about having fun, and remembering that it is all about being social…

    Mark Shaw

  • http://megapicsell.co.uk/ Emma Cunningham

    Really enjoyed this article. There are too many people who are on a get-rich-quick mission and it just shows that to get results as well as long term quality business relationships, it takes time and hard work. I did love the point you made on Twitter followers:

    “Twitter is far more about who YOU follow than who follows you”

    For a long time I have generally believed the oppostie. I am, however, going to give this a try and we’ll see what happens :)

    Thanks for a great post.
    Emma
    .-= Emma Cunningham´s last blog ..Being a Busy Photography Bee =-.

  • http://megapicsell.co.uk/ Emma Cunningham

    Really enjoyed this article. There are too many people who are on a get-rich-quick mission and it just shows that to get results as well as long term quality business relationships, it takes time and hard work. I did love the point you made on Twitter followers:

    “Twitter is far more about who YOU follow than who follows you”

    For a long time I have generally believed the oppostie. I am, however, going to give this a try and we’ll see what happens :)

    Thanks for a great post.
    Emma
    .-= Emma Cunningham´s last blog ..Being a Busy Photography Bee =-.

  • http://www.johndglynn.com John Glynn

    Great piece. Perfect concept and execution. Well done on the busy career!
    .-= John Glynn´s last blog ..Waldegard In-Car Classic 911 Video =-.

  • http://www.johndglynn.com John Glynn

    Great piece. Perfect concept and execution. Well done on the busy career!
    .-= John Glynn´s last blog ..Waldegard In-Car Classic 911 Video =-.

  • http://art-trade-management.over-blog.de/ Ernst Koch

    Thank you for the great explanation. I think too many people think unfortunately just not logically. Who thinks logically come alone to the right questions, solutions and ultimately success.
    .-= Ernst Koch´s last blog ..The Feast of Trimalchio =-.

  • http://art-trade-management.over-blog.de/ Ernst Koch

    Thank you for the great explanation. I think too many people think unfortunately just not logically. Who thinks logically come alone to the right questions, solutions and ultimately success.
    .-= Ernst Koch´s last blog ..The Feast of Trimalchio =-.

  • http://girlfriendology.com/blog/feed Debba / Girlfriendology

    Amber – love this. It is about making connections but following through with them. (Plus, I love a good success story for inspiration!)

    Having an online community for women, I follow women and block guys (aside from friends, clients and influencers). I want it to be an authentic conversation with women and it’s paid off well by growing the brand and community. (And I work my ass off to deliver too. But it doesn’t feel so much like work when you’re passionate about what you do, does it?!)

    Debba / Girlfriendology.com
    .-= Debba / Girlfriendology´s last blog ..Daily Inspiration – Our deepest fear … =-.

    • Amber Naslund

      I have to admit I’m curious about the blocking of guys…I can understand not following them, but aren’t you sending a rather harsh message with the block? Just wondering. That aside, congrats on the success.

  • http://girlfriendology.com/blog/feed Debba / Girlfriendology

    Amber – love this. It is about making connections but following through with them. (Plus, I love a good success story for inspiration!)

    Having an online community for women, I follow women and block guys (aside from friends, clients and influencers). I want it to be an authentic conversation with women and it’s paid off well by growing the brand and community. (And I work my ass off to deliver too. But it doesn’t feel so much like work when you’re passionate about what you do, does it?!)

    Debba / Girlfriendology.com
    .-= Debba / Girlfriendology´s last blog ..Daily Inspiration – Our deepest fear … =-.

    • Amber Naslund

      I have to admit I’m curious about the blocking of guys…I can understand not following them, but aren’t you sending a rather harsh message with the block? Just wondering. That aside, congrats on the success.

  • http://www.jesseluna.com Jesse Luna

    Twitter is a great place to build relationships and that can be the start to a long-lasting business relationship.
    .-= Jesse Luna´s last blog ..No Time Left And The Millennium Development Goals =-.

  • http://www.jesseluna.com Jesse Luna

    Twitter is a great place to build relationships and that can be the start to a long-lasting business relationship.
    .-= Jesse Luna´s last blog ..No Time Left And The Millennium Development Goals =-.

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  • cgonsenhauser

    Hi Amber, CC Chapman referred me to this article. I had a question regarding the part that said its more important who you follow than who follows you. While I agree with that my question is if you follow everyone or people specific to your industry but they don’t follow you how do you ever engage in conversation with them? Can you list some ways to engage people that you are following but that are not following you? As an example I’ve been replying to posts but i’m not sure where it goes? it doesn’t appear to go on the persons wall and I was just wondering how the reply feature works if the person you are replying to is not following you. Thanks, Craig

    • Amber Naslund

      On Twitter, if you respond to someone with their twitter name preceded by an “@” symbol, they’ll see your reply in the stream even if they aren’t following you.

      So for example, when I first met CC, he didn’t know me. But I followed him, and one day I replied to a tweet of his that interested me by saying hey @cc_chapman, yaddda yadda. He could see my reply, and decide whether or not to respond. We eventually struck up a conversation, which prompted him to follow me back so we could stay connected.

      So I don’t have to follow you to see your reply or message to me (I do have to follow you for you to be able to send me a direct message, though). But often, a reply is an initiated conversation, and subtle invitation for someone to follow you back.

      • http://socialbutterflyguy.com/ DJ Waldow

        Amber –

        I know this wasn’t the point of your reply to Craig, however, I think it’s also critical to mention that the @ reply to CC led (eventually) to a face-to-face meeting. This served to further solidify the relationship, the trust, etc. That – as you know – is the key…the “secret” sauce.

        The reply (@) allowed you to strike up a conversation that eventually led to a friendship.

        Face.
        To.
        Face.

        DJ Waldow
        @djwaldow

  • cgonsenhauser

    Hi Amber, CC Chapman referred me to this article. I had a question regarding the part that said its more important who you follow than who follows you. While I agree with that my question is if you follow everyone or people specific to your industry but they don’t follow you how do you ever engage in conversation with them? Can you list some ways to engage people that you are following but that are not following you? As an example I’ve been replying to posts but i’m not sure where it goes? it doesn’t appear to go on the persons wall and I was just wondering how the reply feature works if the person you are replying to is not following you. Thanks, Craig

    • Amber Naslund

      On Twitter, if you respond to someone with their twitter name preceded by an “@” symbol, they’ll see your reply in the stream even if they aren’t following you.

      So for example, when I first met CC, he didn’t know me. But I followed him, and one day I replied to a tweet of his that interested me by saying hey @cc_chapman, yaddda yadda. He could see my reply, and decide whether or not to respond. We eventually struck up a conversation, which prompted him to follow me back so we could stay connected.

      So I don’t have to follow you to see your reply or message to me (I do have to follow you for you to be able to send me a direct message, though). But often, a reply is an initiated conversation, and subtle invitation for someone to follow you back.

      • http://socialbutterflyguy.com/ DJ Waldow

        Amber –

        I know this wasn’t the point of your reply to Craig, however, I think it’s also critical to mention that the @ reply to CC led (eventually) to a face-to-face meeting. This served to further solidify the relationship, the trust, etc. That – as you know – is the key…the “secret” sauce.

        The reply (@) allowed you to strike up a conversation that eventually led to a friendship.

        Face.
        To.
        Face.

        DJ Waldow
        @djwaldow

  • http://ronaldbradford.com/blog Ronald Bradford

    I have also had great exposure via Twitter that has lead to networking, work and revenue, certainly not at the volume of yours. Both with my professional brand @RonaldBradford and my skillset identity @MySQLExpert have opened doors to wider communities.

    As you highlight, there is no substitute for hard work.
    .-= Ronald Bradford´s last blog ..A Cassandra twitter clone =-.

  • http://ronaldbradford.com/blog Ronald Bradford

    I have also had great exposure via Twitter that has lead to networking, work and revenue, certainly not at the volume of yours. Both with my professional brand @RonaldBradford and my skillset identity @MySQLExpert have opened doors to wider communities.

    As you highlight, there is no substitute for hard work.
    .-= Ronald Bradford´s last blog ..A Cassandra twitter clone =-.

  • http://www.publiside.com Gail Sideman

    This summarizes everything I preach about Twitter and other social media tools. Thanks, Amber!

  • http://www.publiside.com Gail Sideman

    This summarizes everything I preach about Twitter and other social media tools. Thanks, Amber!

  • http://johnantonios.com John Antonios

    You said it Amber! Twitter is like a cocktail party, where you get to meet wonderful people, like minded individuals, and you converse about everything. And just like in any cocktail party, you end up exchanging business cards, or numbers, this is when you decide to stay in touch … and the rest is history
    Twitter has made reaching out and connecting with people easier than ever!
    thank you for a great post!
    .-= John Antonios´s last blog ..The Nail that Sticks Out Gets Hammered Down – NOT! =-.

  • http://johnantonios.com John Antonios

    You said it Amber! Twitter is like a cocktail party, where you get to meet wonderful people, like minded individuals, and you converse about everything. And just like in any cocktail party, you end up exchanging business cards, or numbers, this is when you decide to stay in touch … and the rest is history
    Twitter has made reaching out and connecting with people easier than ever!
    thank you for a great post!
    .-= John Antonios´s last blog ..The Nail that Sticks Out Gets Hammered Down – NOT! =-.

  • Pamela Corante

    You captured the essence of social media and that is establishing relationships first. Thank you for an intelligent, concise post.

  • Pamela Corante

    You captured the essence of social media and that is establishing relationships first. Thank you for an intelligent, concise post.

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  • http://www.simonmainwaring.com/blog Simon Mainwaring

    Totally agree, Amber.

    I’ve had much the same experiences. Not only have I got work out of twitter but I have met and started working with some wonderful people that I have never met. And to this day, still don’t know what they look like. Obviously this necessitates a learning curve of trust, and the intent of each party to do their job with integrity, but once you identify those people, there’s no end to the doors twitter can open. Thanks for sharing your positive experience and encouraging others.

    Best, Simon
    .-= Simon Mainwaring´s last blog ..Customer curation: What brands and ad agencies do about it =-.

    • Amber Naslund

      Learning curve of trust. I like that. Trust is a currency on the web, no doubt, precisely because of the lack of physical presence, body language, and the ability for anonymity on any front. It takes time and engagement to make it really work, but when it does, it’s as powerful a relationship catalyst as any I’ve found.

  • http://www.simonmainwaring.com/blog Simon Mainwaring

    Totally agree, Amber.

    I’ve had much the same experiences. Not only have I got work out of twitter but I have met and started working with some wonderful people that I have never met. And to this day, still don’t know what they look like. Obviously this necessitates a learning curve of trust, and the intent of each party to do their job with integrity, but once you identify those people, there’s no end to the doors twitter can open. Thanks for sharing your positive experience and encouraging others.

    Best, Simon
    .-= Simon Mainwaring´s last blog ..Customer curation: What brands and ad agencies do about it =-.

    • Amber Naslund

      Learning curve of trust. I like that. Trust is a currency on the web, no doubt, precisely because of the lack of physical presence, body language, and the ability for anonymity on any front. It takes time and engagement to make it really work, but when it does, it’s as powerful a relationship catalyst as any I’ve found.

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