My Best Of: Social Media Learning

February 22, 2010 | by Amber Naslund

Over the course of the last year or so, we’ve accumulated quite a few posts over here, many of which I think can really help you put some social media stuff in play for your business. Or at least, that’s what I’m trying to do.

The trick with blogging is that the posts don’t always come in a logical order, right? So I’ve put together some what I think are my best and most useful posts and ebooks here, organized more by topic areas that you might be focused on.

And this is helping me see some other areas where I might be able to offer a little more help and information, and I’m hoping you’ll share that input with me, too.

Culture & Adoption

Getting A Social Media Foothold

On Social Media And Culture Shift

Social Media and The Reality of Control

Social Media For the Risk Averse

7 Deadly Mistakes in Selling Social Media

20 Questions To Start a Social Media Discussion

You Can Only Lead the Horse

Social Media Is Not the Disease

Planning & Strategy

Starting Social Media: Building on What You Have

A Social Media Gut Check

Engineering a New Bedrock

Social Media For B2B

10 Ways to Get Serious About Social Media

The Albert Einstein Guide to Social Media

Social Media is a Co-Op

Internal Social Media

Internal Social Media: Building A Case

Internal Social Media: Addressing The Fears

Internal Social Media: Building A Plan

Driving Social Media From Behind the Firewall

Engagement & Execution

Dealing with Detractors

Elements of Web 2.0 Communication Guidelines

My Social Media System

Ebook: The Social Media Starter Kit

7 Sensible Strides Toward A Stronger Community

Productivity and Time Wasters in Social Media

Social Media Time Management: The Ebook

When To Take It Private*

Social Media Roles & Responsibilities

25 Reasons Social Media Can (Should?) Be Anyone’s Job

Being a Director of Community

The Social Media Team Ebook

Five Myths of Community Management

The Ultimate Community Management FAQ

The Unspoken Role in Community Management

Hiring for Social Media: The Ugly Side

Hiring For Social Media: Good Moves

Hiring For Social Media: What I’d Look For

Will The Business People Please Stand Up?

The Taboo (But Critical) Community Skill

Measurement, ROI and All That Jazz

ROI Begins At The End

The Dead Horse of ROI and Analysis Paralysis

Get A Yardstick

The Difference Between Hard and Hard Work

Where Measurement Falls Short

How To Create Measurable Objectives

Breaking A Goal Into Metrics

Wiring In Social Media Measurement

Practical Social Media Measurement: Awareness, Attention, Reach

Practical Social Media Measurement: Leads, Conversions, Sales

Practical Social Media Measurement: Cost Savings

So then. What have I missed? Where are the holes? What topics should we be covering, addressing, and talking about that we haven’t yet? (I see some more stuff we might do in strategic planning, for example). What do we need to look at through a new lens?

This blog is as much yours as mine, maybe more so. Let’s make it more useful for you, shall we? Comments belong to you.

image credit: Muffet

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  • Amber,

    Looks like the outline and chapter titles to your upcoming book.
    Don't do e-book get Wiley or one of the publishers to pony up the cash and I will be one of the first to get your book. It will go right next to Brian's Engage in my library...
  • J Smith
    what I need is hashtag info, how to integrate web page/blog/facebook/twitter/etc., trackbacks and a whole bunch of other stuff. It's the HOWs I need to find out about, in general. Ive also tried a few ways to find people in my industry (dye sublimation printing and custom t-shirts) to follow, but had little success with Twitter searches. I don't have a Google reader, and need help with all tht other useful stuff, too . . .

    And yes, I also have this bookmarked !
  • Like everyone else - this is so very helpful for finding all of the various posts. Making it simpler to find what we are looking for (that we may not have known to look for).

    Amber - You Rock!
    .-= Steve Bell´s last blog ..Three Techniques to Communicate More Effectively =-.
  • Thanks for putting this all in one place! When I go through my starred items in my google reader, almost half are your posts because I know I will go back and find even more on a second or third reading - this makes that much easier and more organized - keep the good stuff coming!
  • Kelly Kearney
    Amber,

    Thank you for compiling this list. One of my favorite's is "How to Create Measurable Objectives". I appreciate you articulating the difference between goals vs. objectives, and the importance of establishing measurement criteria for each objective.

    I would love to see more real-world examples to showcase the success or lack of success of social media programs. Oftentimes, we are so focused on who hit the social media home run. However, there is real value in understanding what didn't work. Either way, just some food for thought.

    Keep up the great work.

    Kelly
  • thanks. this is a very helpful blog. ill bookmark this one.
  • Christina
    This has to be one of the most helpful blog posts I have ever seen on the practical use of social media in business. I've read through the blog, but this particular post organizes all the topics perfectly. Thanks for the amazing resource!
  • Thanks! I bookmarked it so I can work through your suggestions chapter by chapter.
    .-= Paul Hawkins´s last blog ..Other, Please Specify… notes from an off-white American =-.
  • Fantastic. Information is pushed at us at such a quick pace it's great to see a well thought out, easy-to-navigate list of your top picks.
  • This is really helpful and interesting blog about social media.
    .-= Claudia Guzman´s last blog ..Business Dilemma: Marketing with a Tight Budget =-.
  • Polly Wade
    How about social media events worth attending? Categorized by experience level? Or PR strategy and social media?

    Great resource.
  • Thanks for much for putting this up here, I'm sure this will prove very useful for anyone that comes across it!

    http://Twitter.com/RyanThompson
  • MJ7
    Beauty!! Have bookmarked - thanks.

    Don't suppose you feel an e-book coming on? - much easier than paperbacks!
    .-= MJ7´s last blog ..Anatomy of a good internet marketing campaign =-.
  • ?????????
  • Deb
    Amber -
    I'm walking into a new client's office this morning - and this list is invaluable! Thanks for making my job just that much easier. You Rock!
  • Any chance to receive this in paperback? :)
  • So glad to see this post. I've been pouring through your blog but apparently had missed quite a few of these. This is an invaluable resource for the information hungry, and helps those of us wading through the wealth of information take an organized approach to learning.

    Thanks, Amber!
    .-= dmcconnell´s last blog ..PushBox Voted: "Embrace Life"- Best Use of TV Commercial =-.
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