Somehow we’re humanizing the brands and dehumanizing ourselves. My approach is that you have to work with expectations of people, but you need to control them and see how the reaction to sharing more of “you” is doing and do it slowly. People are trying to build better relationships on-line, my expectation of being online is that i can share with people i find interesting not only professionally, but personally. Of course that to shift back to sharing a bit more of your life may be complicated because we’ve been used to sharing just a higher version of ourselves or a modified self, but if done slowly i think that it will work. And finally in the long term being fully you online is what’s going to make the difference.

The thing we need to remember is that as humans we are personalities, ever changing and evolving, not brands. Brands are an attempt to create a personality to something that has none and therefore we as humans can’t have one without losing some humanity.
.-= Jorge´s last blog ..Book Club on Steroids =-.