Comments on: Engagement as a Universal Constant http://www.brasstackthinking.com/2010/04/engagement-as-a-universal-constant/ Make Things Happen Wed, 08 Feb 2012 10:55:00 +0000 hourly 1 By: 11 Lessons For Social Media’s Future | Marketing latest news and new marketing news http://www.brasstackthinking.com/2010/04/engagement-as-a-universal-constant/comment-page-1/#comment-18249 11 Lessons For Social Media’s Future | Marketing latest news and new marketing news Tue, 06 Jul 2010 13:49:30 +0000 http://altitudebranding.com/?p=1316#comment-18249 [...] “engagement” is not a universal idea, so understanding what you want in terms of outcomes – sales, interactions, suggestions and [...] [...] “engagement” is not a universal idea, so understanding what you want in terms of outcomes – sales, interactions, suggestions and [...]

]]> By: Spotlight Ideas » Top 250 Blog Posts – Advertising, Marketing, Digital, Media and PR http://www.brasstackthinking.com/2010/04/engagement-as-a-universal-constant/comment-page-1/#comment-16367 Spotlight Ideas » Top 250 Blog Posts – Advertising, Marketing, Digital, Media and PR Thu, 13 May 2010 15:11:45 +0000 http://altitudebranding.com/?p=1316#comment-16367 [...] Engagement as a Universal Constant - Altitude Branding - Apr ‘10 [...] [...] Engagement as a Universal Constant – Altitude Branding – Apr ‘10 [...]

]]> By: John Haydon http://www.brasstackthinking.com/2010/04/engagement-as-a-universal-constant/comment-page-1/#comment-16198 John Haydon Mon, 10 May 2010 21:24:24 +0000 http://altitudebranding.com/?p=1316#comment-16198 Amber, I've been thinking long and hard about what engagement means (simply because the term is thrown around a lot). A lot of what's being discussed here has to do with individual perceptions. For example, retweeting might mean engagement to you, but maybe not to me. So I wonder if it might make sense to have an "Engagement Policy" posted on our websites that sets expectations for what the visitor can expect. John .-= John Haydon´s last blog ..<a href="http://feedproxy.google.com/~r/Corporatedollarorg-ExceedYourOn-lineFundraisingGoalsWithSocialMediaMarketing/~3/zQH0p8ooDGs/" rel="nofollow">Does the Age of Facebook make blogging more critical for nonprofits?</a> =-. Amber,

I’ve been thinking long and hard about what engagement means (simply because the term is thrown around a lot). A lot of what’s being discussed here has to do with individual perceptions. For example, retweeting might mean engagement to you, but maybe not to me. So I wonder if it might make sense to have an “Engagement Policy” posted on our websites that sets expectations for what the visitor can expect.

John
.-= John Haydon´s last blog ..Does the Age of Facebook make blogging more critical for nonprofits? =-.

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