But I don’t have time for social media. I’m already doing 5,231 things, and I just can’t add something else.
Here’s what you have to face down. You make time for what matters.
Once upon a time, we didn’t think we had time for email, either. But gradually as we adopted it in pieces, it replaced and evolved the forms of communication we were using when it was more effective and efficient to do so. If we’d never given ourselves time to explore what it was capable of by somehow wedging it in, we’d never have realized a shred of its potential.
We’re at a similar place with social media. When we’re fighting upstream about finding time, what we’re really saying is that we’re afraid to spend time on something that won’t bear out in the long run, because then we will have wasted our efforts. Or we’ll be blamed for chasing windmills, and our judgment will stand in question. I can make a case all day long for no learning being a futile one, but I digress…
You’re not going to have a guarantee of anything mattering in terms of “I’m absolutely certain this won’t fail.” You never, ever have those guarantees in business, even if there are years of precedent to back you up. You can always be the anomale, or the one with the fatal flaw in execution. Yes. It can happen to you.
Things that have potential need time for exploration. Which means that, in order to lead, you may have to tuck new stuff in among the other things you’re doing. Pick one thing to try. Sacrifice something. Test a hypothesis on a finite basis. Analyze what isn’t working super well, and take a chance on replacing it with something different.
If you’ll only carve out time for something when you have a guarantee of success, or when someone else gives you permission to drop something else, you’re going to be waiting a while.
Embracing the Unknown
Creating change requires a certain amount of dedication in order to seek out what’s possible, and that change needs time to incubate, take hold, and bear fruit. Recognizing that is a critical thing.
Social media often starts off as an “and”, something we need to tack on. So, too, with most new and unfamiliar things. We have to do a little more now in order that we can look at everything together later, and decide what to keep.
The very act of exploring new territory implies that you aren’t certain where you might end up, and accepting a bit of the unknown.
If you’re content to wait until someone else has gone before you, by all means, hang out and see what gives. But me? I’m an explorer. And if I see the glimmer of a new path, I’ll find the time to explore where it might lead.
What do you say? Could that explorer be you?
image credit: Adam_T4