Comments on: The Smoking Social Media Gun: Intent

By: Brand Symbiosis: Balancing Personal and Professional Online | Brass Tack Thinking

Tue, 07 Dec 2010 20:36:07 +0000

[...] So much in life and business comes down to this. I have to want to do a good job for my company and keep their best interests in mind. They have to want to support my long term success as an individual and a professional. If we have that understanding up front, we learn to trust that the decisions and guidance that we give to one another is rooted in those two things. And having that trust and respect for the people I work for means I’ll use that to guide my decisions and judgment calls, both personally and professionally, since they all reflect on the bigger picture. [...]

By: Successful Social Media is More Than A Campaign | Brass Tack Thinking

Successful Social Media is More Than A Campaign | Brass Tack Thinking — Mon, 18 Oct 2010 20:24:51 +0000

[...] If the proper intent doesn’t live behind the campaign effort and there aren’t more pieces being put in place to make the entire approach to business more socially-minded, it’s just a clever campaign. [...]

By: If Social Media Is a Conversation, What Questions Should You Be Asking? | Pittsburgh Podcamp

Mon, 05 Jul 2010 10:03:51 +0000

[...] One of the most-used phrases in social media is an invitation to “join the conversation.” [...]